TL;DR

Country Marketing Manager (Adtech): Responsible for translating the global marketing strategy into country-specific plans for the Netherlands and Belgium, ensuring alignment with segments, ICPs, and local market dynamics. Running integrated campaigns across paid, social, email, content, and events with an accent on HubSpot utilization, targeted campaigns and data-driven optimization. Focus on delivering consistent pipeline contribution and optimizing performance using data, insights, and experimentation.

Location: Hybrid Utrecht, Netherlands. Balance between the Utrecht office and working from home.

Salary: Not specified

Company

%hirify_global% delivers energy management solutions that ensure businesses are always in control of their energy.

What you will do

Translate the %hirify_global%-wide marketing strategy into annual NL & BE country marketing plans, aligned with segment priorities and country leadership.
Plan, launch, and optimize paid media campaigns (LinkedIn Ads, Google Ads, retargeting) tailored to the NL & BE markets.
Coordinate content, email marketing, and social media initiatives that support credibility and demand generation.
Organize and execute local events, ranging from small roundtables to larger industry expos.
Collaborate closely with Sales to align targets, ICPs, segments, and follow-up processes.
Continuously analyze and optimize performance using data, insights, and experimentation.

Requirements

You have 5+ years of experience in B2B marketing, preferably in energy, tech, SaaS, or scale-up environments.
You have strong hands-on experience with HubSpot Marketing Hub (must-have).
You are experienced in running and optimizing paid media campaigns (LinkedIn Ads, Google Ads, retargeting).
You understand how to build integrated country marketing plans across paid, social, content, email, and events.
Fluency in Dutch and English is required; French is a plus for BE.
You are proactive, structured, and confident working with agencies, stakeholders, and cross-functional teams.

Nice to have

You have experience with Google Workspace, GA4, Looker Studio, Figma.

Culture & Benefits

Accelerate your career: Get a budget of €1500 a calendar year for personal development and career growth.
Attractive pension plan with BrandNewDay.
We cover your travel costs (bike, car, or public transport).
€25 per month mobile phone allowance.
30 days of holiday to rest and recharge, plus a yearly company holiday, plus one volunteer day a year.
Hybrid role: Balance between our Utrecht office and working from home.