CRM & Loyalty Manager (iGaming)

TL;DR

CRM & Loyalty Manager (iGaming): Strategy, execution, and optimization of CRM and loyalty initiatives for an iLottery program with an accent on data-driven engagement and retention campaigns across digital channels. Focus on developing multi-channel digital marketing campaigns, leading loyalty program roadmap planning, and using data insights for personalization.

Location: Hybrid role, transitioning from remote to office in Boston. Must be based in Boston, MA, US and authorized to work in the US without visa sponsorship.

Salary: $111,349 – $206,791 per year

Company

hirify.global Interactive is a leading gaming content and technology solutions provider for online Real Money Gaming, part of hirify.global Leisure Limited.

What you will do

• Own end-to-end strategy and performance of CRM and loyalty programs.
• Develop and supervise multi-channel digital marketing campaigns.
• Lead campaign execution and quality assurance for digital assets.
• Lead planning and optimization of loyalty program roadmap and budgets.
• Use data insights for audience segmentation, personalization, and automated campaign flows.
• Lead and mentor four Digital Coordinators.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 5+ years of experience in CRM marketing, digital engagement, or loyalty program strategy.
• Experience handling direct reports or leading teams in a digital marketing environment.
• Strong understanding of lifecycle marketing, customer segmentation, personalization, and marketing automation.
• Proficiency with CRM platforms and email service providers (Bloomreach Engagement preferred).
• Skilled in analyzing campaign metrics and customer behavior.
• Must be authorized to work in the US without visa sponsorship.

Culture & Benefits

• Comprehensive benefits package including health, dental, and vision insurance.
• Paid time off and a 401(k) plan with employer matching.
• Operates in a highly regulated environment requiring background screening and regulatory approvals.
• Company values: All about the Player, Talent Unleashed, Collective Brilliance, Good Business Good Citizen.