TL;DR

CRM & Loyalty Manager (iGaming): Strategy, execution, and optimization of CRM and loyalty initiatives for an iLottery program with an accent on data-driven engagement and retention campaigns across digital channels. Focus on developing multi-channel digital marketing campaigns, leading loyalty program roadmap planning, and using data insights for personalization.

Location: Hybrid role, transitioning from remote to office in Boston. Must be based in Boston, MA, US and authorized to work in the US without visa sponsorship.

Salary: $111,349 – $206,791 per year

Company

%hirify_global% Interactive is a leading gaming content and technology solutions provider for online Real Money Gaming, part of %hirify_global% Leisure Limited.

What you will do

Own end-to-end strategy and performance of CRM and loyalty programs.
Develop and supervise multi-channel digital marketing campaigns.
Lead campaign execution and quality assurance for digital assets.
Lead planning and optimization of loyalty program roadmap and budgets.
Use data insights for audience segmentation, personalization, and automated campaign flows.
Lead and mentor four Digital Coordinators.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
5+ years of experience in CRM marketing, digital engagement, or loyalty program strategy.
Experience handling direct reports or leading teams in a digital marketing environment.
Strong understanding of lifecycle marketing, customer segmentation, personalization, and marketing automation.
Proficiency with CRM platforms and email service providers (Bloomreach Engagement preferred).
Skilled in analyzing campaign metrics and customer behavior.
Must be authorized to work in the US without visa sponsorship.

Culture & Benefits

Comprehensive benefits package including health, dental, and vision insurance.
Paid time off and a 401(k) plan with employer matching.
Operates in a highly regulated environment requiring background screening and regulatory approvals.
Company values: All about the Player, Talent Unleashed, Collective Brilliance, Good Business Good Citizen.