TL;DR

Director, Performance Analytics: Overseeing a dynamic portfolio for a top-tier tech brand, using data-driven strategies to fuel bold storytelling across social, creator, and earned media with an accent on designing cutting-edge measurement frameworks and optimizing strategies. Focus on transforming complex analytics into compelling narratives and guiding brands in adopting insight-driven strategies.

Location: Onsite in New York, New York, USA or Los Angeles, CA, USA

Salary: $86,000–$139,000 a year

Company

%hirify_global% is the world’s largest communications firm, fostering an environment where people feel empowered to take bold action that makes careers, reshapes industries, and creates the unexpected.

What you will do

Oversee a dynamic portfolio for a top-tier tech brand, fueling storytelling across social, creator, and earned media using data-driven strategies.
Transform complex analytics into compelling narratives to shape creative direction and drive smarter decision-making.
Design cutting-edge measurement frameworks to assess campaign success, optimize strategies, and unlock growth opportunities.
Partner with strategy, account, and creative teams to integrate insights into marketing initiatives.
Mentor and develop a team of high-performing professionals, fostering curiosity, collaboration, and innovation.
Guide brands in adopting insight-driven strategies to amplify impact and uncover new expansion opportunities.

Requirements

8+ years of experience in integrated marketing, insights, data analytics, or strategy within an agency or brand-side environment.
Proven ability to drive strategic conversations with clients and identify new data-driven growth opportunities.
Deep curiosity about human behavior and cultural shifts to shape marketing strategies.
Strong grasp of research methodologies, brand strategy, and marketing models.
Exceptional storytelling skills to translate data into actionable insights and persuasive recommendations.
Strong expertise in digital marketing channels (social, creators, paid media, SEO, SEM, email marketing) and analytics platforms (Sprinklr, Tubular, Brandwatch, Captiv8).
Bachelor’s degree in business, marketing, economics, statistics, or a related field.

Culture & Benefits

Commitment to diversity, equity, inclusion, and belonging.
Offers medical and dental insurance, vision, 401K, life insurance, disability insurance, and paid time off.
Travel assistance and wellness programming.
Culture built on trust, innovation, and inclusivity, supporting professional growth.