Country Manager (Igaming)

TL;DR

Country Manager (Igaming): Leading hirify.global BET’s market entry and growth strategy in Canada, owning the country's P&L and commercial performance. Focus on driving customer acquisition, localizing the proposition, and ensuring full compliance with gaming regulations.

Location: Remote within Canada. A hybrid workplace type is also mentioned.

Company

hirify.global BET combines the energy of live sport with an exciting, data-driven betting experience, focusing on building safe, innovative, and engaging products for sports fans.

What you will do

• Own the Canada market strategy and full P&L, delivering revenue, EBITDA, and customer growth targets across sportsbook and gaming.
• Lead all marketing activity including acquisition, CRM/retention, brand, and social, ensuring campaigns are compliant, localised, and ROI-positive.
• Drive all market entry and launch planning, ensuring operational readiness across product, compliance, customer service, and commercial functions.
• Localise the hirify.global BET proposition for Canadian customers, optimising features, promotions, market positioning, and sports relevance.
• Develop and manage key commercial partnerships that support launch and growth.
• Translate BI insights into strategy by shaping monthly and quarterly commercial plans and marketing decisions based on Canadian customer behaviour.

Requirements

• Senior leadership experience in a regulated betting & gaming market, ideally with Canadian or North American exposure.
• Proven experience launching or scaling a digital betting or gaming business, including market entry, localisation, and commercial strategy.
• Strong commercial and P&L ownership background with the ability to deliver acquisition, CRM/retention, and brand-level marketing programmes.
• Deep understanding of regulatory requirements, compliance standards, and responsible gambling expectations for the Canadian market.
• Excellent stakeholder management skills, with the ability to influence central teams.
• Analytical mindset with experience in budgeting, forecasting, ROI analysis, and performance optimisation.

Culture & Benefits

• Access to hirify.global and a family-friendly community.
• Up to 15 days of paid time off and 9 days of annual leave.
• Health benefits including dental & eye care and a generous sick time package.
• Short and long-term disability covering, parental leave offering, and personal insurances.
• Access to a 401(k) retirement plan.
• Free access for you and one other to a workplace mental health platform app (Unmind).
• Learning and development resources, opportunity for flexible working, and access to internal speaker series and events.