TL;DR

Country Manager (Igaming): Leading %hirify_global% BET’s market entry and growth strategy in Canada, owning the country's P&L and commercial performance. Focus on driving customer acquisition, localizing the proposition, and ensuring full compliance with gaming regulations.

Location: Remote within Canada. A hybrid workplace type is also mentioned.

Company

%hirify_global% BET combines the energy of live sport with an exciting, data-driven betting experience, focusing on building safe, innovative, and engaging products for sports fans.

What you will do

Own the Canada market strategy and full P&L, delivering revenue, EBITDA, and customer growth targets across sportsbook and gaming.
Lead all marketing activity including acquisition, CRM/retention, brand, and social, ensuring campaigns are compliant, localised, and ROI-positive.
Drive all market entry and launch planning, ensuring operational readiness across product, compliance, customer service, and commercial functions.
Localise the %hirify_global% BET proposition for Canadian customers, optimising features, promotions, market positioning, and sports relevance.
Develop and manage key commercial partnerships that support launch and growth.
Translate BI insights into strategy by shaping monthly and quarterly commercial plans and marketing decisions based on Canadian customer behaviour.

Requirements

Senior leadership experience in a regulated betting & gaming market, ideally with Canadian or North American exposure.
Proven experience launching or scaling a digital betting or gaming business, including market entry, localisation, and commercial strategy.
Strong commercial and P&L ownership background with the ability to deliver acquisition, CRM/retention, and brand-level marketing programmes.
Deep understanding of regulatory requirements, compliance standards, and responsible gambling expectations for the Canadian market.
Excellent stakeholder management skills, with the ability to influence central teams.
Analytical mindset with experience in budgeting, forecasting, ROI analysis, and performance optimisation.

Culture & Benefits

Access to %hirify_global% and a family-friendly community.
Up to 15 days of paid time off and 9 days of annual leave.
Health benefits including dental & eye care and a generous sick time package.
Short and long-term disability covering, parental leave offering, and personal insurances.
Access to a 401(k) retirement plan.
Free access for you and one other to a workplace mental health platform app (Unmind).
Learning and development resources, opportunity for flexible working, and access to internal speaker series and events.