TL;DR

CRM Specialist (Fintech): Building and optimizing multi-channel CRM campaigns across email, push, and in-app messaging with an accent on personalized messaging, A/B testing, and dynamic content. Focus on maximizing user engagement and monetization while ensuring a positive user experience.

Location: Minimum 2-3 days per week in-office in London, England, United Kingdom.

Company

%hirify_global% is the UK's #1 credit score and report app helping people achieve greater financial wellbeing.

What you will do

Build, run, and optimize multi-channel CRM campaigns (email, push, WhatsApp, in-app) from setup to launch and reporting.
Use real-time data to target users with personalized, timely messages across channels.
QA and test all content for rendering, functionality, and responsiveness.
Execute A/B tests, dynamic content, and modular templates to drive maximize monetization.
Track, analyse, and iterate, always chasing better open, click, and conversion rates.
Collaborate with designers and copywriters to craft communications that inform, inspire, and convert.

Requirements

Hands-on experience in CRM or email marketing within a digital B2C fintech or commercially focused CRM team.
Experience using an enterprise-level ESP such as Braze (preferred), Salesforce Marketing Cloud, Adobe Campaign, or Iterable.
Skilled in A/B testing, audience segmentation, and personalization strategies.
Experience with QA tools (Litmus, Email on Acid, etc.).
Strong written communication skills, with excellent attention to detail.

Culture & Benefits

25 paid holidays and a “duvet day” on your birthday.
Hybrid Work Environment with flexible work and no fixed desk hours.
Private health and dental cover - including mental health support through Bupa and GP office visits.
Continued investment into learning and development.
Transparent pay structure and a career growth plan.

Crm Specialist (Fintech)