Crm Specialist (Fintech)

TL;DR

CRM Specialist (Fintech): Building and optimizing multi-channel CRM campaigns across email, push, and in-app messaging with an accent on personalized messaging, A/B testing, and dynamic content. Focus on maximizing user engagement and monetization while ensuring a positive user experience.

Location: Minimum 2-3 days per week in-office in London, England, United Kingdom.

Company

hirify.global is the UK's #1 credit score and report app helping people achieve greater financial wellbeing.

What you will do

• Build, run, and optimize multi-channel CRM campaigns (email, push, WhatsApp, in-app) from setup to launch and reporting.
• Use real-time data to target users with personalized, timely messages across channels.
• QA and test all content for rendering, functionality, and responsiveness.
• Execute A/B tests, dynamic content, and modular templates to drive maximize monetization.
• Track, analyse, and iterate, always chasing better open, click, and conversion rates.
• Collaborate with designers and copywriters to craft communications that inform, inspire, and convert.

Requirements

• Hands-on experience in CRM or email marketing within a digital B2C fintech or commercially focused CRM team.
• Experience using an enterprise-level ESP such as Braze (preferred), Salesforce Marketing Cloud, Adobe Campaign, or Iterable.
• Skilled in A/B testing, audience segmentation, and personalization strategies.
• Experience with QA tools (Litmus, Email on Acid, etc.).
• Strong written communication skills, with excellent attention to detail.

Culture & Benefits

• 25 paid holidays and a “duvet day” on your birthday.
• Hybrid Work Environment with flexible work and no fixed desk hours.
• Private health and dental cover - including mental health support through Bupa and GP office visits.
• Continued investment into learning and development.
• Transparent pay structure and a career growth plan.