User Acquisition Manager (Meta Ads)

TL;DR

User Acquisition Manager (Meta Ads): Own and scale Meta Ads as a core acquisition channel, managing large monthly budgets with a focus on ROAS and LTV. Focus on designing and executing experimentation strategies across creatives, audiences, and funnels to evolve the UA automation algorithm.

Location: Remote

Company

hirify.global is the #1 microlearning app in the world, building category-defining EdTech products used daily by millions of people across Tier-1 markets.

What you will do

• Own and scale Meta Ads as a core acquisition channel.
• Manage and grow large monthly budgets ($1M+) with a focus on ROAS and LTV.
• Design and execute experimentation strategies across creatives, audiences, and funnels.
• Work on top of — and help evolve — our UA automation algorithm.
• Identify growth levers and translate insights into scalable systems.
• Collaborate closely with monetisation, analytics, and creative teams.

Requirements

• 3+ years of hands-on experience in User Acquisition with Meta Ads.
• Proven track record in subscription-based B2C products.
• Experience managing large paid social budgets ($1M+ / month).
• Strong analytical mindset and confidence working with performance data.
• Solid understanding of web promotion for B2C digital products.
• English proficiency B1+ or higher

Culture & Benefits

• Top-of-market compensation with a bonus-based system.
• Freedom and ownership with minimal micromanagement and maximum trust.
• Work with automation and algorithms to define the future of UA.
• Join the #1 microlearning app and shape how millions learn every day.

Hiring process

• Recruiter call
• Skills assessment
• Meet the team