B2B SaaS Marketer (HubSpot)

TL;DR

B2B SaaS Marketer (HubSpot): Leading and optimizing owned marketing channels, including email, nurture programs, and organic social media, with an accent on HubSpot workflows, segmentation, and database health. Focus on continuously testing and refining campaigns, integrating with sales systems, and driving engagement and conversion rates.

Location: This is a hybrid position open to candidates living within 25 miles of our office in RiNo, Denver, CO, USA. Candidates will work Tuesday, Wednesday, and Thursday in office, and Monday and Friday from home. US work authorization is required.

Salary: $138,000–$150,000 base salary plus annual company bonus and equity.

Company

hirify.global is a Compliance as a Service solution, automating regulatory compliance processes by integrating with core business systems like Salesforce.

What you will do

• Lead and execute all email marketing programs, including promotional campaigns, newsletters, and lifecycle nurtures.
• Manage the organic social media presence on LinkedIn.
• Serve as the HubSpot expert, overseeing list management, segmentation, and database health.
• Build, test, and refine HubSpot workflows, nurture sequences, and lead scoring logic.
• Collaborate with cross-functional partners to bring campaigns to life end-to-end.
• Continuously test and optimize campaign elements like subject lines, CTAs, and segmentation strategies.

Requirements

• 5+ years in B2B SaaS marketing, demand generation, lifecycle, or marketing operations roles.
• Deep hands-on HubSpot ownership experience, including workflows, list logic, sequences, and reporting.
• Strong understanding of email marketing best practices (segmentation, A/B testing, deliverability, compliance).
• Experience executing and analyzing LinkedIn content and channel performance.
• Solid grasp of B2B SaaS funnels, lifecycle marketing, and demand generation fundamentals.
• Ability to analyze campaign data, uncover insights, and translate them into actionable improvements.

Culture & Benefits

• Medical, dental, and vision plans with 100% employer-paid premiums on multiple options.
• 401(k) retirement savings plan and HSA employer contributions.
• Flexible PTO and 12 paid holidays per year.
• 12 weeks parental leave with a generous return to work stipend.
• Collaborative communicator who works smoothly with sales, leadership, and content teams.
• Comfortable working in a fast-paced environment where priorities shift and initiative is valued.