TL;DR

Regional User Growth Manager (Marketing): Leading and optimizing end-user marketing strategies across the region with an accent on marketing-sourced paid subscriber revenue, member acquisition, and churn. Focus on robust data-driven decision-making, cross-functional collaboration, and identifying local trends and innovation for growth.

Location: Must reside in São Paulo, Brazil, with availability to go to the office at least 2 times per month.

Company

%hirify_global% is a product company revolutionizing workplace wellness by connecting employees worldwide to fitness, mindfulness, therapy, nutrition, and sleep partners through a single subscription platform.

What you will do

Lead end-user marketing strategy for the region, focusing on paid subscriber revenue, member acquisition, subscriptions, and churn.
Apply strong analytical skills for data-driven decisions and identify growth opportunities across markets.
Collaborate cross-functionally with local stakeholders to manage initiatives and ensure visibility of team work.
Proactively identify regional trends, benchmark competitors, and align implementation with global and local leadership.
Serve as Project Manager for regional end-user marketing initiatives, overseeing end-to-end execution, CRM campaign deployment, and QA.
Manage creation of regional marketing assets (visuals and copy) in collaboration with the Branding team, using tools like Canva and Figma.
Drive innovation and problem-solving through experimentation, testing hypotheses locally, and scaling globally.

Requirements

Must reside in São Paulo, Brazil.
Availability to go to the office at least 2 times per month.
Expertise in end-to-end management of multi-channel campaigns with a focus on operational excellence.
Proven track record in driving a culture of A/B testing and scaling local insights globally.
Expertise in translating complex datasets and KPIs into actionable business insights.
Prior experience in CRM strategy and growth analytics is mandatory, and foundational HTML knowledge is required for effective channel deployment.

Culture & Benefits

Flexible First company offering hybrid work options and home office reimbursement.
%hirify_global% Gold+ membership with access to fitness, mindfulness, therapy, nutrition, and sleep partners for employee and up to three family members.
Wellz emotional wellbeing program with personalized journeys and 52 individual therapy sessions per year.
Health, dental, and life insurance.
Paid Time Off: vacations after 6 months, 3 additional days off per year + 1 day off for each year of tenure (up to 5 days), plus birthday holiday.
100% paid parental leave for all new parents, with extended leave and ramp-back for parents giving birth.
Access to world-class platforms, interactive sessions, and personalized development roadmap for career growth.