TL;DR

Marketing Manager (B2C Growth & Email): Scaling a portfolio of desktop utility apps, owning key growth levers across the user lifecycle with email marketing at the core, and being accountable for measurable revenue impact. Focus on building and optimizing funnels from download to paid and running growth experiments.

Location: Opportunity to cooperate fully remotely.

Company

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What you will do

Own email and lifecycle marketing from onboarding to win-back.
Build and optimize funnels from download → trial → paid.
Increase activation, trial usage, upgrades, and retention.
Run growth experiments across emails, landing pages, and flows.
Analyze user behavior and identify drop-off points.
Create dashboards, weekly reports, and clear growth insights.

Requirements

2+ years of marketing experience in B2C product companies.
Experience with product and funnel analytics (GA4, PostHog, Mixpanel, or similar).
English proficiency at B2 (Upper-Intermediate) level or higher.
Ability to track and optimize activation, trial usage, upgrades, and churn.
Proven email and lifecycle marketing expertise with measurable revenue impact.
Ability to segment users based on behavior, not assumptions.

Nice to have

Practical experience with Google Search and/or Meta Ads and ability to run small paid tests and interpret results.
Understanding of CAC, ROAS, and payback periods.
SEO knowledge.

Culture & Benefits

Provide services during business hours.
Opportunity to cooperate fully remotely.
Friendly, supportive and forward-thinking environment.
Compensation in USD.
Great management with no bureaucracy.