TL;DR

Marketing Manager (B2C Growth & Email): Scaling a portfolio of desktop utility apps, focusing on email and lifecycle marketing to drive user activation, upgrades, and retention. Focus on building and optimizing funnels from download to paid conversion, running growth experiments across emails and landing pages, and analyzing user behavior to identify drop-off points.

Location: Opportunity to cooperate fully remotely.

Company

%hirify_global% is a company that offers support services.

What you will do

Own email and lifecycle marketing from onboarding to win-back.
Build and optimize funnels from download → trial → paid.
Increase activation, trial usage, upgrades, and retention.
Run growth experiments across emails, landing pages, and flows.
Analyze user behavior and identify drop-off points.
Collaborate with product and design when needed to move fast independently.

Requirements

2+ years of marketing experience in B2C product companies.
Experience with product and funnel analytics (GA4, PostHog, Mixpanel, or similar).
English proficiency at B2 (Upper-Intermediate) level or higher.
Ability to track and optimize activation, trial usage, upgrades, and churn.
Proven email and lifecycle marketing expertise with measurable revenue impact.
Skill in building onboarding, trial, upgrade, and win-back email flows.

Nice to have

Practical experience with Google Search and/or Meta Ads and ability to run small paid tests and interpret results.
Understanding of CAC, ROAS, and payback periods.
SEO knowledge.

Culture & Benefits

Provide services during business hours.
Opportunity to cooperate fully remotely.
Friendly, supportive, and forward-thinking environment.
Compensation in USD.
Great management with no bureaucracy.

Marketing Manager (B2c Growth & Email)