TL;DR

Product Marketing Lead (SaaS): Shaping %hirify_global%'s product strategy in the market, focusing on leading product launches and campaigns, especially those tied to the evolving B2B/SMB strategy. Focus on cross-functional alignment, improving product storytelling, and delivering world-class product marketing.

Location: We work remotely and mostly async from anywhere. If you see a specific location being advertised, feel free to apply any way, this is usually due to restrictions on a few job boards.

Company

%hirify_global% empowers people with simple yet powerful productivity tools like To%hirify_global% and Twist.

What you will do

Lead Product Marketing, elevating it into a proactive and trusted partner to Product, Growth, Content, Brand, and Leadership.
Lead important product launches and campaigns, especially those tied to %hirify_global%’s B2B/SMB strategy and roadmap.
Define compelling narratives and ensure initiatives support %hirify_global%’s long-term vision.
Align with Product leadership and PMs to clarify positioning and ensure launches are planned and executed with precision.
Bring rigor to planning and execution, setting clear expectations and ownership, creating reusable frameworks.

Requirements

7+ years of experience in Product Marketing at a SaaS or product-led company, with ownership over launches, positioning, and go-to-market strategy.
2+ years of people leadership or PMM leadership experience, including coaching, mentoring, or managing other marketers.
Proven experience leading complex product launches with multiple stakeholders, dependencies, and deliverables.
Strong instinct for positioning and narrative development, with the ability to translate product strategy into compelling market stories.
Exceptional written and verbal communication skills.
Comfort using AI and automation to improve research, planning, messaging, or execution workflows.

Nice to have

Familiarity with To%hirify_global%.
Experience helping an organization shift positioning.
Familiarity with PLG motions and the dynamics between acquisition, activation, adoption, and expansion.
Experience working remotely and asynchronously.

Culture & Benefits

Work remotely from anywhere and design your own schedule.
Competitive pay calculated based on industry-benchmarked skills and geographical location.
Recurring budget to spend on education, conferences, courses, and books.
Monthly stipend for a coworking space.
Generous time off: 8 weeks (40 days) of vacation per year.
Monthly budget for health and wellness.

Hiring process

Submit your complete application.
Shortlisted candidates will have a salary transparency & value-alignment interview.
Role-alignment panel interview.
Paid Task Assignment.
Culture-contribution interview.