Meta User Acquisition Specialist

TL;DR

Meta User Acquisition Specialist (Marketing): Managing Meta campaigns across multiple regions with an accent on creative research and campaign optimization based on CPA & ROAS results. Focus on analyzing campaign performance and collaborating with team members on campaign execution and planning.

Location: Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET

Company

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Conduct creative research for Meta campaigns across multiple regions.
• Test new ideas and hypotheses for maximizing results.
• Analyze campaign performance and flag key trends or anomalies.
• Track and manage the Meta source.
• Optimize campaigns based on CPA & ROAS results.
• Collaborate with team members on campaign execution and planning.

Requirements

• 1+ years of experience managing Meta Ads.
• Experience managing monthly budgets of $100k+.
• Familiarity with conversion campaigns.
• Advanced knowledge of Google Sheets.
• Strong attention to detail and analytical thinking.
• Professional working proficiency in English.

Nice to have

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience managing high advertising budgets.
• Experience with Snapchat, Pinterest, Rich Ads, Reddit, Quora, and X (formerly Twitter).

Culture & Benefits

• Work remotely from anywhere, anytime, promoting a healthy work-life balance.
• Enjoy unlimited paid time off to recharge.
• Receive paid time off on national holidays.
• Company-provided MacBook.
• Flexible Independent Contractor Agreement.

Hiring process

• Recruiter Screening (40 minutes)
• First Interview (60 minutes)
• Final Interview (30 minutes)