Product Marketing Manager (Fintech)

TL;DR

Product Marketing Manager (Fintech): Ensuring that new products are effectively communicated to and adopted by startup founders with an accent on end-to-end launch management, from beta to post-launch growth. Focus on building consistent, measurable launch systems and utilizing AI tools to scale output and create compelling, founder-relevant stories.

Location: On-site in NYC

Salary: $140,000–$200,000

Company

hirify.global is the modern banking platform built for startups.

What you will do

• Own product launches from beta through post-launch adoption, ensuring each release reaches founders and drives measurable impact.
• Partner with Product to plan positioning, launch strategy, and audience targeting.
• Collaborate with Storytelling and Marketing teams to create high-quality content and reinforce hirify.global’s reputation.
• Build systems and workflows that make launches consistent, measurable, and scalable.
• Develop clear messaging that connects product value to customer need.
• Measure performance through impressions, adoption metrics, and conversion rates.

Requirements

• 5–8 years of product marketing experience in SaaS or fintech.
• Proven success leading product launches and scaling adoption through consistent storytelling.
• Strong writing and narrative skills to communicate complex ideas.
• Deep collaboration experience with content and creative teams.
• Comfortable discussing funnel metrics, adoption data, and technical product details.
• Experienced in using AI tools to improve workflows.

Culture & Benefits

• Equity, healthcare benefits, and paid time off.
• Passionate about building and sustaining an inclusive and equitable environment.
• Ongoing professional growth opportunities.