Growth Marketing Manager, Paid Marketing (Fintech)

TL;DR

Growth Marketing Manager (Fintech): Building and managing paid acquisition programs across various digital channels with an accent on testing, optimizing, and driving efficient customer acquisition at scale. Focus on building and prioritizing a living roadmap, balancing initiatives like audience segmentation, creative experiments, and new vendor launches.

Location: Onsite in NYC

Salary: $120,000 - $160,000

Company

hirify.global is a modern banking platform designed for startups, offering integrated financial management tools.

What you will do

• Build and manage paid acquisition programs across SEM, paid social (LinkedIn, Meta, Reddit), and other digital channels.
• Own a quarterly roadmap prioritizing new initiatives like audience segmentation, creative optimization, and new channel testing.
• Ship high-frequency experiments and scale what works, while cutting what doesn't.
• Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns.
• Partner with the design team to distribute top-of-funnel brand content and create high-performing bottom-of-funnel ads.
• Collaborate with operations, lifecycle, sales, and web to optimize performance from click to customer.

Requirements

• 3-5 years of experience in performance marketing or paid acquisition, with strong hands-on expertise in SEM and paid social.
• Performance-driven mindset, focused on the impact of each implemented change.
• Customer-first approach, creating a frictionless experience from ad click to account approval.
• Analytically minded, comfortable with attribution, testing frameworks, and data-driven decisions.
• Tool-native, dexterous with core ad platforms and analytics tools.
• Fast-moving, able to ship, learn, and iterate without waiting for perfect.

Nice to have

• Experience in high-growth B2B SaaS or fintech environments, ideally selling to startups or finance teams.
• Comfortable working with analytics tools like Amplitude, Looker, Tableau, PostHog, or similar.
• Familiarity with CRM systems like Hubspot or SalesForce.
• Experience with conversion rate optimization and landing page testing.
• Strong creative/copywriting instincts and a sharp eye for converting creative.

Culture & Benefits

• Competitive base salary, equity, healthcare benefits, and paid time off.
• Opportunity to join a startup in a company-defining era of growth.