TL;DR

Growth Marketing Manager (Fintech): Building and managing paid acquisition programs across various digital channels with an accent on testing, optimizing, and driving efficient customer acquisition at scale. Focus on building and prioritizing a living roadmap, balancing initiatives like audience segmentation, creative experiments, and new vendor launches.

Location: Onsite in NYC

Salary: $120,000 - $160,000

Company

%hirify_global% is a modern banking platform designed for startups, offering integrated financial management tools.

What you will do

Build and manage paid acquisition programs across SEM, paid social (LinkedIn, Meta, Reddit), and other digital channels.
Own a quarterly roadmap prioritizing new initiatives like audience segmentation, creative optimization, and new channel testing.
Ship high-frequency experiments and scale what works, while cutting what doesn't.
Monitor key performance metrics including CAC, LTV, conversion rates, and CTR across channels and campaigns.
Partner with the design team to distribute top-of-funnel brand content and create high-performing bottom-of-funnel ads.
Collaborate with operations, lifecycle, sales, and web to optimize performance from click to customer.

Requirements

3-5 years of experience in performance marketing or paid acquisition, with strong hands-on expertise in SEM and paid social.
Performance-driven mindset, focused on the impact of each implemented change.
Customer-first approach, creating a frictionless experience from ad click to account approval.
Analytically minded, comfortable with attribution, testing frameworks, and data-driven decisions.
Tool-native, dexterous with core ad platforms and analytics tools.
Fast-moving, able to ship, learn, and iterate without waiting for perfect.

Nice to have

Experience in high-growth B2B SaaS or fintech environments, ideally selling to startups or finance teams.
Comfortable working with analytics tools like Amplitude, Looker, Tableau, PostHog, or similar.
Familiarity with CRM systems like Hubspot or SalesForce.
Experience with conversion rate optimization and landing page testing.
Strong creative/copywriting instincts and a sharp eye for converting creative.

Culture & Benefits

Competitive base salary, equity, healthcare benefits, and paid time off.
Opportunity to join a startup in a company-defining era of growth.

Growth Marketing Manager, Paid Marketing (Fintech)