TL;DR

Ecommerce CRM Specialist (Fintech): Supporting the eCommerce business of a large multinational company in Consumer Electronics with an accent on driving revenue and awareness of key commercial moments. Focus on CRM strategies and Salesforce Marketing Cloud Enterprise (MCE) campaign execution, managing workflows, approvals, and maintaining quality control.

Location: Bulgaria

Company

%hirify_global% provides premium IT and engineering nearshore solutions to global customers, specializing in assembling cross-border IT and engineering teams within Eastern Europe's dynamic tech ecosystems.

What you will do

Partner with regional category managers to build the quarterly CRM calendar.
Plan, execute, and manage CRM campaigns end-to-end, focusing on revenue and awareness.
Develop and manage audience segmentation strategies to maximize engagement and impact.
Execute campaigns using Salesforce Marketing Cloud Enterprise (MCE), managing workflows and approvals.
Report key KPIs, providing insights through CRM analytics to identify opportunities for growth and optimization.
Drive A/B testing initiatives to improve email content and performance.

Requirements

Proven experience in email or lifecycle marketing, ideally within a large business environment.
Familiarity with Salesforce Marketing Cloud Enterprise (MCE).
Basic familiarity with HTML for email editing and campaign deployment.
University degree in Business, Marketing, Digital, or a related field.
Fluent in English. Other European languages are a strong advantage.
Organized and able to manage competing priorities in multicultural and multifunctional environments.

Culture & Benefits

Great work-life balance.
Competitive remuneration package.
Exceptional social package and special discounts.
Supplemental health & dental care.
Team bonding events.
Excellent office location & facilities with relaxing and gaming areas.

Ecommerce Crm Specialist (Fintech)