Senior Social Media Manager (AI)

TL;DR

Senior Social Media Manager (AI): Defining and executing social media strategy for LTX-2, an open-source generative video model, with an accent on balancing technical credibility with creative accessibility and cultural relevance. Focus on translating deep technical work into public-facing stories, building community engagement, and amplifying user-generated content across various platforms.

Location: Hybrid (US-based)

Salary: $100,000–$135,000 annual

Company

hirify.global is an AI-first company creating next-generation content creation technology, notably the LTX-2 open-source generative video model, and known for pioneering consumer creativity through products like Facetune.

What you will do

• Define and execute the social strategy for LTX-2, including platform mix, tone of voice, content types, and publishing cadence.
• Develop a distinctive social voice for LTX-2 that balances technical credibility with creative accessibility.
• Operate day-to-day social accounts across X/Twitter, LinkedIn, TikTok, Instagram, Reddit, and YouTube Shorts.
• Collaborate with the Creative AI Marketing team to shape and ship original social content, owning briefs, creative direction, and narrative.
• Partner with Product Marketing, Developer Advocacy, and R&D teams to translate technical milestones into public-facing stories.
• Showcase what the community is building with LTX-2, amplifying UGC, hackathon winners, and open-source demos.

Requirements

• Must have US work authorization.
• 3+ years managing social media or community channels for a tech product, creative platform, or AI-first company.
• Experience operating social tools such as scheduling platforms, analytics dashboards, and creative software (e.g., Canva, Figma, Descript).
• Sharp writer and content creator with a track record of building followings or shaping narratives in public.
• Strong understanding of generative AI, open-source ecosystems, or creative tech, especially within X/Twitter, Reddit, and Discord culture.
• Comfortable working cross-functionally across time zones with Product Marketing, Developer Advocacy, R&D, and Creative teams.
• English: B2 required.

Nice to have

• Familiarity with AI model launches, GenAI discourse, and diffusion model frameworks.
• Experience contributing to social-led campaigns that shaped product perception or drove measurable adoption.
• Experience hosting or promoting livestreams, AMAs, hackathons, or major launches via social channels.
• Knowledge of analytics tools and comfort setting OKRs for brand and community growth.

Culture & Benefits

• Competitive annual salary with stock options.
• Health, dental, and vision insurance with the majority of premiums paid by the company.
• 401(k) with company match (Up to 4%).
• $3,000 per year for lunch and $1,000 Yearly Learning, Development, and Wellness budget.
• 21 days of PTO plus birthdays off.
• Opportunity to work with talented teammates in a strong work culture that supports a healthy work-life balance.