Paid Media Specialist (Paid Social & Programmatic)

TL;DR

Paid Media Specialist (Paid Social & Programmatic): Owns and optimizes Paid Social and digital media campaigns, managing hands-on execution of Paid Social (LinkedIn and Meta) and YouTube campaigns. Focus on creative testing, audience strategies, and cross-channel activation to support measurable growth across the marketing funnel.

Location: Must be based in our New York City Office

Salary: $109,000.00 to $119,900.00 per year

Company

hirify.global helps businesses get off the ground by enabling them to focus on running their business, solving HR issues with a data-driven approach.

What you will do

• Plan, set up, and launch Paid Social and Programmatic campaigns across Meta, LinkedIn, YouTube, and other key platforms.
• Manage ongoing campaign optimization to improve efficiency, hit performance targets, and scale high-impact tactics, ensuring best practices and precision in execution.
• Execute structured tests, including creative tests, landing page variations, audience refinements, bidding strategies, and placement experiments to drive channel efficiency.
• Build and update weekly and monthly performance reports.
• Analyze campaign data and translate insights into clear, actionable recommendations for internal stakeholders and leadership.
• Develop creative briefs that clearly communicate messaging, objectives, and deliverables to internal and external teams.

Requirements

• 2-3 years of experience in digital marketing, with hands-on execution in Paid Social (Meta, LinkedIn) and YouTube advertising.
• Experience building, launching and optimizing ad campaigns with clear performance targets and KPIs.
• Strong understanding of audience targeting, creative testing, pixel tagging and platform best practices across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads/YouTube.
• Analytical mindset with the ability to interpret data, identify trends, and develop actionable insights.
• Experience writing creative briefs and collaborating with creative teams and/or external partners.
• Highly organized with strong attention to detail and operational rigor.

Culture & Benefits

• Welcoming and casual environment.
• Great benefits and wellness program offerings.
• Company retreats.
• Ability to interact with and learn from leaders in the startup community.