TL;DR

Paid Media Specialist (Paid Social & Programmatic): Owns and optimizes Paid Social and digital media campaigns, managing hands-on execution of Paid Social (LinkedIn and Meta) and YouTube campaigns. Focus on creative testing, audience strategies, and cross-channel activation to support measurable growth across the marketing funnel.

Location: Must be based in our New York City Office

Salary: $109,000.00 to $119,900.00 per year

Company

%hirify_global% helps businesses get off the ground by enabling them to focus on running their business, solving HR issues with a data-driven approach.

What you will do

Plan, set up, and launch Paid Social and Programmatic campaigns across Meta, LinkedIn, YouTube, and other key platforms.
Manage ongoing campaign optimization to improve efficiency, hit performance targets, and scale high-impact tactics, ensuring best practices and precision in execution.
Execute structured tests, including creative tests, landing page variations, audience refinements, bidding strategies, and placement experiments to drive channel efficiency.
Build and update weekly and monthly performance reports.
Analyze campaign data and translate insights into clear, actionable recommendations for internal stakeholders and leadership.
Develop creative briefs that clearly communicate messaging, objectives, and deliverables to internal and external teams.

Requirements

2-3 years of experience in digital marketing, with hands-on execution in Paid Social (Meta, LinkedIn) and YouTube advertising.
Experience building, launching and optimizing ad campaigns with clear performance targets and KPIs.
Strong understanding of audience targeting, creative testing, pixel tagging and platform best practices across Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads/YouTube.
Analytical mindset with the ability to interpret data, identify trends, and develop actionable insights.
Experience writing creative briefs and collaborating with creative teams and/or external partners.
Highly organized with strong attention to detail and operational rigor.

Culture & Benefits

Welcoming and casual environment.
Great benefits and wellness program offerings.
Company retreats.
Ability to interact with and learn from leaders in the startup community.