Senior Product Analytics Manager

TL;DR

Senior Product Analytics Manager: Generating data-driven insights to help make key decisions to improve hirify.global's products, with an accent on marketing campaign data analysis, revenue modeling, and experimentation. Focus on mapping user journeys, quantifying conversion rates, and identifying at-risk behaviors through churn and retention analysis.

Location: Hybrid in Austin, USA

Company

hirify.global is a large technology company on a mission to help build a better Internet by running one of the world's largest networks that protects and accelerates Internet applications.

What you will do

• Map and analyze end-to-end user journeys for self-serve customers and quantify conversion rates at all stages of the funnel.
• Build financial models to estimate growth for key self-serve plans and products, and understand leading indicators of retention.
• Partner with cross-functional teams to document and measure experiments that impact key metrics.
• Perform deep churn and retention analysis to identify at-risk behaviors and answer questions about Lifetime Value (LTV).
• Understand and define key moments in the customer journey to craft effective marketing campaigns.
• Build and maintain "source of truth" dashboards in Tableau and Looker for campaign performance KPIs across all marketing channels.

Requirements

• Minimum of 5+ years of experience in data analytics, marketing analytics, or business intelligence, preferably at a SaaS or PLG company.
• Expert-level proficiency in SQL, with experience writing complex queries for large datasets (Google BigQuery experience is a plus).
• Strong experience building dashboards in Tableau, Looker, or similar BI tools to visualize data effectively.
• Familiarity with using Python or R for data cleaning or statistical modeling.
• Strong experience with web analytics and using Adobe Analytics.
• Strong business acumen and understanding of SaaS metrics like CAC, LTV, Net Dollar Retention (NDR), and Churn, along with PLG experience.

Culture & Benefits

• Part of a highly ambitious, large-scale technology company with a mission to help build a better Internet.
• Commitment to building a diverse and inclusive team, evaluating potential and supporting development.
• Participate in "Project Galileo", protecting journalism and civil society organizations against attacks.
• Contribute to the "Athenian Project", ensuring protection for state and local government election websites.
• Involvement in 1.1.1.1, a faster, more secure, and privacy-centric public DNS resolver with a strict privacy commitment.