Growth Marketing Lead (Fintech)

TL;DR

Growth Marketing Lead (Fintech): Driving customer acquisition, improving customer retention, and maximizing revenue growth through innovative marketing strategies in the financial services industry. Focus on data-driven marketing campaigns, conversion funnel optimization, and identifying growth opportunities using analytics.

Location: Remote

Company

hirify.global is a global fintech company on a mission to build a new financial system that is ethical, accessible, and entirely interest-free.

What you will do

• Develop and execute growth marketing strategies to drive customer acquisition, engagement, and retention.
• Develop content assets, including landing pages and illustrative content.
• Utilize front-end web development languages such as HTML and JavaScript.
• Analyze customer behavior and traffic to marketing channels to develop and execute end-to-end campaigns.
• Deploy content across various marketing channels, such as email marketing, social media, and SEO/SEM.

Requirements

• Proven experience as a Growth Hacker or similar role.
• Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising.
• Proficiency in marketing analytics and data-driven decision-making.
• Experience with Google Analytics, Mixpanel or similar tools is essential.
• Solid understanding of conversion rate optimization (CRO) principles and best practices.
• Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

Culture & Benefits

• Join a purpose-driven team and help reshape the future of interest-free finance.
• Opportunity to build innovative growth engines.
• Work at the intersection of marketing, product, and data.