Senior Product Researcher (SaaS)

TL;DR

Senior Product Researcher (SaaS): Leading qualitative research to improve activation and conversion across the trial-to-paid journey with an accent on JTBD methodology, behavioral segments, and conversion funnel analysis. Focus on presenting actionable insights to Product, Marketing, and leadership, and managing in-app campaigns for product communications.

Location: Remote

Company

hirify.global redefines how finance teams manage the Money Out cycle, trusted by 18,000+ businesses worldwide.

What you will do

• Lead qualitative research to improve activation and conversion across the trial-to-paid journey.
• Conduct customer interviews using JTBD methodology to understand motivations and adoption patterns.
• Analyze conversion funnels and user cohorts in Amplitude to identify opportunities and friction points.
• Execute and manage in-app campaigns for product communications, handling setup, segmentation, deployment, and performance tracking.
• Collaborate with Product Marketing on messaging strategy and targeting.

Requirements

• 5+ years of product/UX research experience in B2B SaaS with a track record of influencing product decisions.
• Confident and empathetic communication styles, producing highly relevant insights from customer research across all global regions.
• Hands-on experience with customer engagement platforms (Intercom, Braze, Customer.io, or similar).
• Comfortable independently analyzing funnels and cohorts in Amplitude or similar analytics tools.
• Proficiency with JTBD framework and behavioral segmentation.
• Strong written communication skills for customer-facing content.

Culture & Benefits

• Growing international business with 10,000+ subscribers.
• Regular performance-based compensation reviews.
• 26 days paid time off, plus 1 additional day off for your Birthday.
• Remote office assistance.
• Service years recognition financial reward.