TL;DR

CRM Lifecycle Manager (Fintech): Defining and leading the CRM strategy to increase customer engagement and retention across the user lifecycle with an accent on personalized communication, segmentation, and automation. Focus on building and leading the CRM team, leveraging customer data, and driving lifetime value in a rapidly growing crypto investment company.

Location: Hybrid location for candidates from Zagreb, Croatia.

Company

%hirify_global% is a fast-growing crypto investment company focused on making crypto simple, accessible, and secure for everyone.

What you will do

Define and lead the CRM strategy to increase customer engagement and grow lifetime value across the user lifecycle.
Plan and execute targeted campaigns via email, push notifications, SMS, and in-app messaging with a focus on segmentation, personalization, and automation.
Build and lead the CRM team, evolving toward a multi-functional team covering campaign execution, analytics, content, and automation.
Drive customer segmentation and lifecycle optimization with timely and relevant messaging tailored to user behavior, needs, and journey stage.
Leverage customer data in collaboration with analytics to continuously refine campaigns, improve performance, and surface actionable insights.
Collaborate cross-functionally with Product, Marketing, and Customer Support to align CRM efforts with broader growth and engagement goals.
Own CRM performance reporting, delivering clear insights and recommendations to improve engagement KPIs, retention, and revenue impact.

Requirements

Minimum of 3 years of experience in CRM management within fintech, telecom, or other consumer-facing industries, with experience in customer lifecycle strategies, retention programs, and engagement campaigns.
Strong data-driven and analytical skills, including experience with analytics, automation tools, and A/B testing.
Proven experience in building and managing high-performing teams, with the ability to delegate, coach, and develop CRM talent across campaign, content, and technical roles.
Deep understanding of customer behavior and lifecycle stages, with a customer-centric mindset.
Excellent verbal and written communication skills and a track record of working cross-functionally across marketing, product, and data teams.
Ability to translate business objectives into CRM strategies that drive growth, engagement, and retention.
Hybrid work required from Zagreb, Croatia.

Nice to have

Familiarity with Customer.io or similar CRM platforms.

Culture & Benefits

Work in a dynamic and rapidly growing crypto investment company that values creativity, data-driven decision-making, and customer obsession.
Opportunity to build and lead a high-impact CRM team, shaping engagement strategies from scratch.
Join a diverse, international, and supportive team of professionals passionate about making crypto accessible.
Career growth opportunities with continuous learning and professional development.
Collaborate with industry experts and gain hands-on experience with cutting-edge compliance technology and regulatory frameworks.
Make a real impact in a rapidly evolving industry with opportunities to influence policies and strategies.