CRM Specialist (iGaming)

TL;DR

CRM Specialist (iGaming): Creating and managing CRM campaigns across various channels with an accent on conversion, retention, and reactivation strategies. Focus on optimizing automated communication flows and collaborating with cross-functional teams.

Location: Hybrid work in Espinho, Portugal

Salary: 1.500€ – 2.000€ Gross/Month

Company

A Portuguese online gaming brand.

What you will do

• Create and manage CRM campaigns, including communication via Email, SMS, Push Notifications, and Inbox.
• Manage and segment customer databases to support targeted initiatives.
• Analyze and optimize CRM campaigns to improve conversion and retention.
• Develop automated communication flows to drive conversion and reactivation.
• Collaborate with cross-functional teams to ensure the effectiveness of CRM strategies.

Requirements

• Bachelor’s degree in Marketing, Management Informatics, Engineering, or a related field.
• Minimum of 2 years of experience in CRM-related roles.
• Strong knowledge of conversion, retention, and reactivation indicators.
• Strong analytical and critical-thinking skills for evaluating campaign performance and results.
• Advanced proficiency in Excel.
• Fluent English, spoken and written.

Nice to have

• Experience in managing web-based products.
• Experience in the Gaming industry.
• Knowledge of IMS tools.

Culture & Benefits

• Employment Contract.
• Salary Range: 1.500€ – 2.000€ Gross/Month.
• Performance Bonus.
• Meal Card.
• Hybrid work.