TL;DR

CRM Specialist (iGaming): Creating and managing CRM campaigns across various channels with an accent on conversion, retention, and reactivation strategies. Focus on optimizing automated communication flows and collaborating with cross-functional teams.

Location: Hybrid work in Espinho, Portugal

Salary: 1.500€ – 2.000€ Gross/Month

Company

A Portuguese online gaming brand.

What you will do

Create and manage CRM campaigns, including communication via Email, SMS, Push Notifications, and Inbox.
Manage and segment customer databases to support targeted initiatives.
Analyze and optimize CRM campaigns to improve conversion and retention.
Develop automated communication flows to drive conversion and reactivation.
Collaborate with cross-functional teams to ensure the effectiveness of CRM strategies.

Requirements

Bachelor’s degree in Marketing, Management Informatics, Engineering, or a related field.
Minimum of 2 years of experience in CRM-related roles.
Strong knowledge of conversion, retention, and reactivation indicators.
Strong analytical and critical-thinking skills for evaluating campaign performance and results.
Advanced proficiency in Excel.
Fluent English, spoken and written.

Nice to have

Experience in managing web-based products.
Experience in the Gaming industry.
Knowledge of IMS tools.

Culture & Benefits

Employment Contract.
Salary Range: 1.500€ – 2.000€ Gross/Month.
Performance Bonus.
Meal Card.
Hybrid work.