Senior Director of Demand Generation

TL;DR

Senior Director of Demand Generation: Leading the US Demand Generation function with full ownership of pipeline creation across ENT and SMB segments, building and scaling campaign calendars across various channels. Focus on driving qualified pipeline and fueling the US revenue engine through inbound, high-intent conversion paths, and ABM programs, with an emphasis on B2B SaaS sales cycles.

Location: Hybrid in New York, United States. Must be authorized to work in and reside in one of the following US states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Missouri, North Carolina, New Jersey, New Hampshire, New York, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, or Wisconsin.

Salary: $166,334–$207,917 (annual base salary in select US states, may vary for other locations)

Company

hirify.global is revolutionizing workplace wellness, connecting employees worldwide to partners for fitness, mindfulness, therapy, nutrition, and sleep through one simple subscription.

What you will do

• Lead the US Demand Generation function, owning pipeline creation for ENT and SMB segments.
• Build, manage, and scale campaign calendars across paid media, CRM, content, events, and webinars.
• Drive demand through always-on inbound, high-intent conversion paths, and ABM programs in partnership with Sales.
• Track performance, optimize ROI, and collaborate with Marketing Ops, RevOps, and Sales.
• Oversee execution of in-person and online events, grounded in demand goals.
• Manage budget, team, and agency resources to drive efficiency and scale.

Requirements

• 8+ years of B2B demand generation experience in high-growth SaaS, B2B2C marketplaces, or tech environments.
• Deep understanding of the modern B2B marketing landscape, including sales-aligned go-to-market motions, multi-touch attribution, and the importance of driving measurable revenue impact.
• Expertise across the full marketing funnel: from big brand moments to fast-moving inbound to sales-assisted ABM.
• Proven success building pipeline in B2B SaaS, ideally with a mix of velocity (SMB) and considered (Enterprise) sales cycles.
• Experience leading high-performing teams and collaborating cross-functionally with Sales, Product Marketing, and Ops.
• Deep knowledge of CRM, marketing automation, performance reporting, and attribution.

Nice to have

• Experience marketing to HR personas or building demand in a category-creating space.

Culture & Benefits

• Free Gold-level hirify.global membership with access to wellness partners, extendable to three family members.
• Health, dental, and vision insurance with access to telehealth, care concierge, and an Employee Assistance Program.
• 401(k) match, short-term and long-term disability, and life insurance.
• Flexible First company offering hybrid/remote options, home office reimbursement, and a monthly work allowance.
• Minimum 25 days PTO per year (with additional days for tenure up to 5) in addition to annual holidays including your birthday.
• Up to 12 weeks 100% paid parental leave (18 weeks for birthing parents) with a ramp-back period.
• Access to world-class platforms, interactive sessions, personalized development roadmaps, and internal opportunities for career growth.