TL;DR

PPC Lead Consultant (Apilayer): Planning, executing, and optimizing paid advertising campaigns across multiple platforms with an accent on data-driven decision-making and performance optimization. Focus on increasing conversions, reducing acquisition costs, and scaling campaigns efficiently.

Location: Remote

Company

Apilayer is a leading provider of powerful, scalable APIs used by developers and businesses worldwide.

What you will do

Develop and manage PPC campaigns across Google Ads, Bing, LinkedIn, and other relevant platforms.
Conduct keyword research, audience targeting, and competitor analysis.
Monitor and optimize campaign performance to improve CTR, conversions, and ROAS.
Perform regular A/B testing on ads, landing pages, and targeting strategies.
Analyze performance data and provide actionable insights and recommendations.
Manage budgets, forecast performance, and ensure cost-efficient spending.

Requirements

Proven experience as a PPC Specialist/Consultant managing high-volume campaigns.
Strong proficiency with Google Ads, Google Analytics, and other paid media tools.
Excellent analytical skills with the ability to interpret data and make strategic decisions.
Experience with SaaS or API-based solutions is a strong plus.
Strong copywriting skills and familiarity with A/B testing methodologies.
Ability to work independently and deliver results in a fast-paced environment.

Nice to have

Experience with technical or developer-focused products.
Familiarity with conversion tracking, tagging, and marketing automation tools.

Culture & Benefits

An Equal Opportunity Employer