TL;DR

Senior Director, Media (AI): Leading and expanding the UK-based paid media function with an accent on new business development, strategic media leadership, and hands-on campaign management. Focus on integrating AI-powered tactics, optimizing campaign performance, and fostering team growth in a hybrid environment.

Location: Hybrid in London, UK, with two mandatory days in the office per week (Tuesdays and Thursdays).

Company

%hirify_global% is a leading full-service entertainment, culture, and lifestyle-marketing agency building strategic campaigns for clients globally.

What you will do

Lead paid media contributions to UK new business efforts, including proposal development and client presentations.
Partner with the EVP of Media to enhance and expand the London-based paid media team.
Manage day-to-day paid media campaign planning, execution, and optimisation across digital and traditional channels.
Build and oversee media plans, negotiate buys, manage budgets, and ensure accurate reporting.
Develop and implement integrated media strategies connecting paid media to broader business goals.
Act as an advocate for AI and emerging technologies, integrating new approaches into planning and execution.

Requirements

6-8+ years of paid media experience, ideally within an integrated agency environment.
Strong experience across digital and social-first media, with expertise in Meta Ads Manager, TikTok Ads Manager, Google Ads, DV360, and YouTube.
Proficiency in Pixel and SDK setup, tracking, and measurement frameworks.
Proven success in campaign optimization, budget management, and performance measurement.
Experience mentoring or developing junior team members.
Comfortable working across global time zones.

Nice to have

Experience in entertainment, culture, travel, or adjacent passion-driven sectors.
Enthusiasm for AI, automation, and innovation in the media landscape.

Culture & Benefits

Hybrid role with two mandatory days in the London office (Soho) per week.
Opportunity to strengthen and grow a UK-based paid media function.
Collaborative, growth-oriented culture with focus on cross-disciplinary skill development.
Support from a global network of 24 offices and over 500 colleagues.
Commitment to equal employment opportunity.