Senior Director, Media (AI)

TL;DR

Senior Director, Media (AI): Leading and expanding the UK-based paid media function with an accent on new business development, strategic media leadership, and hands-on campaign management. Focus on integrating AI-powered tactics, optimizing campaign performance, and fostering team growth in a hybrid environment.

Location: Hybrid in London, UK, with two mandatory days in the office per week (Tuesdays and Thursdays).

Company

hirify.global is a leading full-service entertainment, culture, and lifestyle-marketing agency building strategic campaigns for clients globally.

What you will do

• Lead paid media contributions to UK new business efforts, including proposal development and client presentations.
• Partner with the EVP of Media to enhance and expand the London-based paid media team.
• Manage day-to-day paid media campaign planning, execution, and optimisation across digital and traditional channels.
• Build and oversee media plans, negotiate buys, manage budgets, and ensure accurate reporting.
• Develop and implement integrated media strategies connecting paid media to broader business goals.
• Act as an advocate for AI and emerging technologies, integrating new approaches into planning and execution.

Requirements

• 6-8+ years of paid media experience, ideally within an integrated agency environment.
• Strong experience across digital and social-first media, with expertise in Meta Ads Manager, TikTok Ads Manager, Google Ads, DV360, and YouTube.
• Proficiency in Pixel and SDK setup, tracking, and measurement frameworks.
• Proven success in campaign optimization, budget management, and performance measurement.
• Experience mentoring or developing junior team members.
• Comfortable working across global time zones.

Nice to have

• Experience in entertainment, culture, travel, or adjacent passion-driven sectors.
• Enthusiasm for AI, automation, and innovation in the media landscape.

Culture & Benefits

• Hybrid role with two mandatory days in the London office (Soho) per week.
• Opportunity to strengthen and grow a UK-based paid media function.
• Collaborative, growth-oriented culture with focus on cross-disciplinary skill development.
• Support from a global network of 24 offices and over 500 colleagues.
• Commitment to equal employment opportunity.