TL;DR

Director, Agentic Performance Marketing (AI): Accelerating the evolution of %hirify_global%'s lower-funnel performance engine, transforming customer acquisition, conversion, and retention through data, automation, and AI. Focus on scaling intelligent systems that power measurable business outcomes, leading a shift from channel-based execution to an agentic growth system.

Location: Boston, Massachusetts, Fort Lauderdale, Florida, or Seattle, Washington, United States

Salary: $186,500—$297,500 USD

Company

%hirify_global% strives to be the most trusted and convenient online destination for pet parents and partners.

What you will do

Lead the evolution of %hirify_global%’s lower-funnel marketing into an intelligent, agentic system powered by data, automation, and AI.
Own portfolio strategy, budgets, and performance across key acquisition channels including Paid Search, PLA/Shopping, DPAs, Display, and Affiliate.
Partner with Product, Marketing Science, and Engineering to design and scale AI-enabled decision systems that optimize spend, creative, and audience targeting.
Champion a culture of experimentation—testing creative frameworks, bidding models, and targeting strategies to improve Return On Investment and LTV.
Lead and mentor a high-performing team of performance marketers and data specialists.

Requirements

10+ years of progressive performance marketing or growth experience, with at least 3–5 years managing multi-channel lower-funnel programs at scale.
Proven ownership of large budgets and accountability for both growth and profit outcomes.
Deep expertise across Paid Search, PLA/Shopping, DPAs, and Affiliate Marketing.
Strong understanding of marginal returns, constrained optimization, and marketing measurement (MMM, MTA, and incrementality testing).
Experience implementing or managing automation and AI-driven marketing systems.
Advanced analytical skills; proficiency with SQL and comfort working with Product and Engineering teams.

Culture & Benefits

Eligible for 401k, an annual bonus potential, new hire and annual equity grant.
Medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident insurance.
Parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine.
Pet adoption reimbursement, employee assistance program, and discounts including 10% off pet insurance and 20% off at %hirify_global%.com.
Salaried-exempt team members have unlimited PTO, subject to manager approval.