Group Director, Data Strategy (Adtech)

TL;DR

Group Director, Data Strategy (Adtech): Defining the role of data in the client's business and driving adoption of the Open Media Studio (OMS) Platform across GroupM clients with an accent on leveraging data to inform brilliant advertising strategies. Focus on expertise in products and capabilities and partnering closely with the Product Organization to influence the product roadmap.

Location: Must have the right to work in the UK and be based in London, United Kingdom

Company

hirify.global is WPP’s global media collective, bringing the best platform, people, and partners together to create limitless opportunities for growth.

What you will do

• Spearhead platform adoption by driving adoption of the Open Media Studio platform across clients.
• Drive agency engagement by representing Choreograph in agency and client engagements.
• Deliver data strategy for clients by leveraging Data Strategy personnel assigned to help clients answer key questions.
• Work with clients and agency partners to ensure they are deriving exceptional marketing value out of the Choreograph platform.
• Develop, maintain, and execute detailed engagement plans to guarantee client success.
• Partner with the Commercial team and EVP, Data Strategy to design commercial proposals.

Requirements

• Demonstrated experience in a leadership role within Adtech or Advertising or a closely related field.
• A deep understanding of data products, technology, and trends within the advertising and marketing industry.
• Proficiency in consultative selling, with the ability to understand client needs.
• Exceptional communication and relationship-building skills.
• Must have the right to work in the UK.

Nice to have

• Experience driving technology adoption in a SaaS/PaaS environment.
• Experience designing and/or deploying data strategies with large, multi-line or multinational brands for paid media and advertising.
• Experience working with large marketing agencies.
• Familiarity with the WPP ecosystem.

Culture & Benefits

• Investing in employees to help them do their best work.
• Employees can tap into the global hirify.global & WPP networks to pursue their passions.
• Employee resource groups and host frequent in-office events.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.