TL;DR

Paid Marketing Specialist (AI): Driving growth through paid acquisition for B2C and B2B markets with an accent on running end-to-end campaigns, optimizing funnels, and ensuring data quality. Focus on autonomous planning, forecasting, and continuous improvement of PPC activities for AI deployment at scale.

Location: Hybrid in Warsaw, Poland

Salary: 13600–20700 PLN Gross

Company

%hirify_global% helps businesses efficiently deploy AI at scale by building distributed systems and adaptive solutions.

What you will do

Plan and forecast B2C and B2B PPC activities autonomously.
Ensure outstanding quality of campaign setup, materials, and components.
Monitor daily performance and check data quality across tracking points.
Provide clear and relevant reporting on responsibility area metrics.
Work with developers and analysts to ensure accurate tracking implementation.
Follow PPC and marketing-related news and latest trends for business application.

Requirements

Excellent spoken and written English skills.
Advanced knowledge of Google Ads, Bing, and LinkedIn platforms (3+ years proven experience).
Proven B2C marketing experience.
Exceptional knowledge of various conversion setups and tracking points.
Advanced knowledge of GA4 reports and UI, ability to use advanced filters and explorations.
Good knowledge of Google Spreadsheets, including advanced formulas and pivot tables.
Ability to work both in a team and independently.

Nice to have

Proven experience working with large-scale and complex campaigns.
Global campaigns experience.
B2B marketing experience.

Culture & Benefits

Professional growth opportunities including internal/external events, online training, and conferences.
Health benefits such as private health insurance, sports access card, and online workouts.
Team-building activities, parties, games, and food coupons.
Additional vacation days based on tenure.
Additional paid leave for illness or special occasions.
Flexible working time arrangement.