Paid Marketing Specialist (AI)

TL;DR

Paid Marketing Specialist (AI): Driving growth through paid acquisition for B2C and B2B markets with an accent on running end-to-end campaigns, optimizing funnels, and ensuring data quality. Focus on autonomous planning, forecasting, and continuous improvement of PPC activities for AI deployment at scale.

Location: Hybrid in Warsaw, Poland

Salary: 13600–20700 PLN Gross

Company

hirify.global helps businesses efficiently deploy AI at scale by building distributed systems and adaptive solutions.

What you will do

• Plan and forecast B2C and B2B PPC activities autonomously.
• Ensure outstanding quality of campaign setup, materials, and components.
• Monitor daily performance and check data quality across tracking points.
• Provide clear and relevant reporting on responsibility area metrics.
• Work with developers and analysts to ensure accurate tracking implementation.
• Follow PPC and marketing-related news and latest trends for business application.

Requirements

• Excellent spoken and written English skills.
• Advanced knowledge of Google Ads, Bing, and LinkedIn platforms (3+ years proven experience).
• Proven B2C marketing experience.
• Exceptional knowledge of various conversion setups and tracking points.
• Advanced knowledge of GA4 reports and UI, ability to use advanced filters and explorations.
• Good knowledge of Google Spreadsheets, including advanced formulas and pivot tables.
• Ability to work both in a team and independently.

Nice to have

• Proven experience working with large-scale and complex campaigns.
• Global campaigns experience.
• B2B marketing experience.

Culture & Benefits

• Professional growth opportunities including internal/external events, online training, and conferences.
• Health benefits such as private health insurance, sports access card, and online workouts.
• Team-building activities, parties, games, and food coupons.
• Additional vacation days based on tenure.
• Additional paid leave for illness or special occasions.
• Flexible working time arrangement.