Product Marketing Manager (Healthtech)

TL;DR

Product Marketing Manager (Healthtech): Shaping the perception of hirify.global's products in B2B and B2C markets by building compelling narratives and designing go-to-market strategies. Focus on translating complex product value into engaging communication and supporting teams across marketing, product, and sales.

Location: Hybrid within Germany. You are free to decide when to come to the office and enjoy working and celebrating your wins together. We’re talking 4 days per month here.

Company

hirify.global breaks new ground in digital health and challenges the traditional healthcare model by building medical applications and using artificial intelligence to translate patient behavior into sensible interventions.

What you will do

• Develop product positioning, value propositions, and messaging that resonate with target audiences.
• Design and execute content campaigns (blogs, whitepapers, videos, case studies, webinars) together with the marketing team.
• Conduct competitor and market research to inform positioning and messaging.
• Analyze customer feedback and usage patterns to identify content opportunities.
• Build and align personas and customer journeys to guide communication strategy in collaboration with product and sales teams.

Requirements

• 3–5 years of experience in product marketing, content marketing, or related roles, ideally in healthtech, lifestyle, or SaaS.
• Strong writing, editing, and storytelling skills in German and English.
• Experience in go-to-market strategy and campaign execution.
• Proven ability to create & design content graphics that drives both awareness and conversion.
• Structured and analytical approach with strong project management skills.
• Hands-on experience with AI applications in content creation and workflow setup.

Nice to have

• Familiarity with healthcare, pharma, or other regulated industries.
• Experience in app or SaaS content marketing.
• Working knowledge of SEO, SEM, and digital content distribution.
• Understanding of sales enablement processes and tools.

Culture & Benefits

• Hybrid-work policy: Work from anywhere within Germany and decide with your team when to come to the office (4 days per month).
• 150€ monthly subsidiary: Choose from a wide range of options like internet at home, public transport, Kindergarden subsidy, paid time-off, or even workation.
• Company pension scheme: Receive a 50% subsidy, capped at a maximum of 90€ per month.
• Company off-sites and kick-offs for knowledge-sharing and team building.