Senior Demand Generation Manager

TL;DR

Senior Demand Generation Manager (Marketing): Owns the strategy, execution, and optimization of full-funnel demand generation programs to drive pipeline growth, accelerate revenue, and deepen customer engagement across global markets with an accent on enterprise and ABM-led motion, partnering closely with Sales, Product Marketing, and Marketing Operations. Focus on designing and scaling multi-channel campaigns across awareness, acquisition, nurture, and expansion, and balancing strategic planning with hands-on execution.

Location: Hybrid work with offices in Berlin, Karlsruhe, and Munich.

Company

hirify.global is a leader in remote connectivity software, harnessing cutting-edge technologies such as Augmented Reality and Artificial Intelligence to shape the future of digitalization.

What you will do

• Own and execute full-funnel demand generation strategy with a strong focus on Enterprise and ABM-led programs.
• Design and run multi-channel campaigns aligned to business goals, including new logo acquisition, expansion, and product launches.
• Develop segment- and region-specific approaches across EMEA, APAC, and AMS, ensuring alignment with local market needs and cultural nuances.
• Partner with Product Marketing, Sales, and Marketing Ops to translate GTM strategy into high-impact demand programs, taking ownership from concept through execution and optimization.
• Plan and optimize campaigns to engage buying groups and accelerate complex enterprise deals with long sales cycles.
• Test, measure, and optimize assets, channels & messaging across the funnel to drive pipeline quality, velocity, and revenue impact.

Requirements

• 6+ years of B2B demand generation experience, with significant exposure to Enterprise and ABM-led full-funnel campaigns.
• Proven track record of driving pipeline and revenue impact in a SaaS or technology environment.
• Strong understanding of integrated marketing tech stacks (e.g., Marketo, Salesforce, Demandbase) and account-centric measurement frameworks; hands-on experience is an advantage.
• Deep understanding of ICP definition, buying groups, and enterprise buying journeys.
• Highly analytical mindset with the ability to translate data into actionable insights and optimizations.
• Strong project and time management skills with the ability to prioritize effectively, manage multiple complex campaigns simultaneously, and consistently meet deadlines.

Nice to have

• German or French language is a plus.

Culture & Benefits

• Onsite Onboarding in HQ office for an optimal start.
• Great compensation and benefits packages including company achievement bonus or sales bonus, company stocks and regular salary reviews.
• Hybrid and Flexible work time with up to 50% home office.
• Work From Abroad Program allowing up to 40 days of work outside contracting country.
• Public transport friendly offices.
• Regular Team events and company-wide celebrations.