TL;DR

Lead Customer Marketing Manager (Fintech): Defining and executing customer marketing strategies to accelerate expansion for Fund Admin business with an accent on integrated marketing approaches and in-product discovery campaigns. Focus on leveraging ABM, AI, and automation to scale programs and drive upsell and retention for private market investors.

Location: Onsite in San Francisco, CA, New York, NY, or Seattle, WA

Salary: $176,800–$208,000 USD (San Francisco, CA and New York, NY) or $167,960–$197,600 USD (Seattle, WA)

Company

%hirify_global% is a product company providing an end-to-end ERP platform for private markets, connecting founders, investors, and limited partners with world-class software and services.

What you will do

Define and prioritize customer marketing strategy across channels to accelerate expansion for the Fund Admin business.
Lead the execution of upsell and cross-sell programs for various add-on products using an integrated marketing approach.
Collaborate across Sales, Product, and other marketing teams to develop impactful and timely upsell campaigns.
Partner with Product, Product Marketing, Engineering, and Lifecycle teams to build and scale in-product discovery campaigns.
Leverage account-based marketing (ABM) to identify expansion opportunities and drive deeper engagement within key customer accounts.
Identify opportunities to optimize marketing workflows and increase execution speed by using AI and automation platforms.

Requirements

5+ years of customer or growth marketing experience, preferably in SaaS, or 7+ years in outbound marketing.
Experience partnering cross-functionally across Product, Product Marketing, Sales, Account Management, Lifecycle, and Marketing Ops.
Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events, paid social, and targeted outbound campaigns.
Ability to build and scale automated programs using trigger and workflows.
Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns.
BA required.

Culture & Benefits

Work on a mission to unlock the power of equity ownership and create infrastructure that accelerates innovation.
Collaborate across functions to challenge the status quo and create more owners in private markets.
Compensation package includes a market competitive salary and equity for all full-time roles.
Exceptional benefits package.
Opportunity to contribute to a company recognized by Fortune, Forbes, and Fast Company.