Lead Customer Marketing Manager (Fintech)

TL;DR

Lead Customer Marketing Manager (Fintech): Defining and executing customer marketing strategies to accelerate expansion for Fund Admin business with an accent on integrated marketing approaches and in-product discovery campaigns. Focus on leveraging ABM, AI, and automation to scale programs and drive upsell and retention for private market investors.

Location: Onsite in San Francisco, CA, New York, NY, or Seattle, WA

Salary: $176,800–$208,000 USD (San Francisco, CA and New York, NY) or $167,960–$197,600 USD (Seattle, WA)

Company

hirify.global is a product company providing an end-to-end ERP platform for private markets, connecting founders, investors, and limited partners with world-class software and services.

What you will do

• Define and prioritize customer marketing strategy across channels to accelerate expansion for the Fund Admin business.
• Lead the execution of upsell and cross-sell programs for various add-on products using an integrated marketing approach.
• Collaborate across Sales, Product, and other marketing teams to develop impactful and timely upsell campaigns.
• Partner with Product, Product Marketing, Engineering, and Lifecycle teams to build and scale in-product discovery campaigns.
• Leverage account-based marketing (ABM) to identify expansion opportunities and drive deeper engagement within key customer accounts.
• Identify opportunities to optimize marketing workflows and increase execution speed by using AI and automation platforms.

Requirements

• 5+ years of customer or growth marketing experience, preferably in SaaS, or 7+ years in outbound marketing.
• Experience partnering cross-functionally across Product, Product Marketing, Sales, Account Management, Lifecycle, and Marketing Ops.
• Comfortable designing multi-channel GTM motions, including in-product, email nurtures, events, paid social, and targeted outbound campaigns.
• Ability to build and scale automated programs using trigger and workflows.
• Customer obsessed, data driven, and fluent using insights to shape priorities and optimize campaigns.
• BA required.

Culture & Benefits

• Work on a mission to unlock the power of equity ownership and create infrastructure that accelerates innovation.
• Collaborate across functions to challenge the status quo and create more owners in private markets.
• Compensation package includes a market competitive salary and equity for all full-time roles.
• Exceptional benefits package.
• Opportunity to contribute to a company recognized by Fortune, Forbes, and Fast Company.