User Acquisition Manager (Marketing)

TL;DR

User Acquisition Manager (Marketing): Driving customer acquisition for subscription-based web products with an accent on scaling profitably, optimizing campaigns, and building repeatable growth systems. Focus on owning large budgets, driving measurable growth, and expanding into new channels like Bing, Twitter/X, LinkedIn, and YouTube.

Location: Remote within approximately ± 4 hours of CET (Central European Time).

Company

Ruby Labs is a leading tech company that creates and operates innovative consumer products across the health, education, and entertainment industries.

What you will do

• Develop and implement strategies to improve return on ad spend (ROAS) and scale successful campaigns.
• Conduct deep analysis of campaign performance metrics using tools like Tableau and Google Ads reporting.
• Design and implement optimal campaign structures, continuously testing and refining ad copy and bidding strategies.
• Oversee and optimize campaigns across Google, testing new growth channels, and allocate budgets effectively.
• Collaborate with leadership to establish acquisition goals, KPIs, and budgets.
• Partner with creative, data, product, and growth teams to ensure cohesive acquisition efforts.

Requirements

• 4+ years of experience in user acquisition for subscription-based web products.
• Proven track record of scaling performance marketing campaigns, with Google Search Ads expertise required.
• Hands-on experience managing 7-figure monthly advertising budgets.
• Experience testing and scaling new channels like Bing, Twitter/X, LinkedIn, and YouTube preferred.
• Strong analytical skills in campaign analysis, attribution, and optimization.
• Self-motivated, proactive, and able to work independently.

Culture & Benefits

• Embrace the freedom to work from anywhere, promoting a healthy work-life balance.
• Enjoy unlimited paid time off to recharge and prioritize your well-being.
• Celebrate and relax on national holidays with paid time off.
• Experience seamless productivity with top-notch Apple MacBooks.
• Unlock the benefits of a flexible independent contractor agreement.

Hiring process

• Recruiter Screening (40 minutes)
• Final Interview (60 minutes)