TL;DR

Attendee Marketing Manager: Develops and owns the end-to-end attendee marketing strategy for event products, driving value proposition and leading pricing strategy. Focus on translating audience insights into impactful campaigns and optimizing performance through analytics.

Location: This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office.

Company

%hirify_global%, a division within Informa, creates global platforms for industries, organizing over 500 large-scale events and providing year-round online platforms.

What you will do

Develop and own end-to-end attendee marketing strategies for all event products within the aerospace portfolio.
Drive value proposition development, pricing strategy, and forecasting in collaboration with product, sales, and content teams.
Execute highly targeted, insight-led campaigns across digital, email, paid media, social, and partner channels.
Manage a team of marketing professionals with a focus on empowerment, performance, and continuous growth.
Manage the attendee marketing budget effectively and report on KPIs and campaign effectiveness.
Act as a strategic marketing lead across cross-functional teams, contributing to long-term business planning.

Requirements

6+ years of B2B marketing experience.
Proven experience developing marketing strategies that deliver results.
Demonstrated ability to lead value proposition and pricing development.
Strong leadership and team management experience, with a passion for coaching and growing talent.
Strong working knowledge of digital marketing, including SEO, PPC, email, automation, and social.
Analytical, data-literate, and confident working with dashboards, CRM, and forecasting tools.
Comfortable working in an agile environment and leading agile marketing pods or sprints.

Culture & Benefits

A welcoming culture with in-person and online social events, a charity day, and active diversity and inclusion networks.
Opportunity to develop your career with bespoke training and learning, mentoring platforms, and access to LinkedIn Learning.
21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
A comprehensive company funded private medical insurance with international coverage.
A ShareMatch scheme that allows you to become an Informa shareholder.
Strong wellbeing support through EAP assistance and mental health first aiders.