TL;DR

Global Head of CRM: Defining and driving the global CRM strategy across B2B and B2C to deliver sustained business growth, with an accent on acquisition, retention, and re-engagement programs. Focus on building and maintaining a global CRM playbook, designing scalable lifecycle programs, and ensuring data-led decision-making across all markets.

Location: Hybrid in Milan, Italy (2 days home office per week + up to 4 total weeks additional flexibility during summer and December to work fully remotely). Company has offices across Europe.

Salary: Competitive fixed salary and bonus

Company

%hirify_global% is a leading restaurant booking platform in Europe, part of the Tripadvisor Group, connecting loyal diners with restaurants across 11 countries.

What you will do

Own and lead the global CRM strategy across B2B and B2C segments.
Build and maintain a global CRM playbook and ensure consistent execution.
Design, develop, and optimize customer lifecycle programs focused on performance and scalability.
Partner with Marketing, Sales, Data, and Product teams to drive continuous improvement.
Lead, develop, and scale a high-performing global CRM team.
Ensure CRM decisions and roadmaps are data-led and strategically aligned.

Requirements

English: C1+ (Full professional fluency) required.
Over 12 years of professional experience, including a minimum of 8 years in CRM within a pure digital or e-commerce environment.
Proven leadership experience, with a track record of managing and developing mid-sized teams.
Advanced expertise in Microsoft Office and Google Workspace.
Meaningful prior experience with CRM tools like Braze, TallonOne, and Hubspot.
Highly analytical with a strong bias towards data-informed decision-making.

Nice to have

Fluency in French, Spanish, and/or Italian.
Hands-on experience working closely with Brand, Product, and/or Data teams.
Collaborative team player with strong stakeholder management skills.
Humble, positive mindset with willingness to listen, learn, and grow.

Culture & Benefits

Flexible working environment with 2 days home office per week and additional remote flexibility.
International teams and multicultural environment across 10 European offices.
Highly inclusive working environment and lifestyle benefits.
Continuous learning and development programs.
Dedicated parental leave and caregiver leave policies.
Health, Life & Disability Insurance.

Hiring process

All hiring happens through career site and official email.
Special needs support available via AccessibleRecruitment@%hirify_global%.com.