TL;DR

Senior Expert PPC Specialist (AI): Leading and innovating biddable media strategies and operations for clients, powered by an advanced AI platform, with an accent on campaign ownership, platform mastery, and data-driven optimization. Focus on executing media buying across major platforms, analyzing campaign data for actionable insights, and contributing to innovation and process improvements.

Location: Onsite in Bucharest, Romania

Company

%hirify_global% is a global leader in media investment, shaping the future of media through client focus, valuing people, and leveraging an advanced AI media platform.

What you will do

Lead complex biddable campaigns from strategy to activation, optimization, and reporting to meet client KPIs.
Execute media buying across major platforms like Google Ads, Facebook, TikTok, and LinkedIn, ensuring optimal performance.
Analyze campaign data from Google Analytics (or similar) to extract actionable insights and continuously improve performance.
Manage measurement tags, create automation, and troubleshoot technical issues, often leveraging the AI platform.
Stay updated on new media features, share knowledge, and contribute to team development and process improvements.
Collaborate closely with internal teams and stakeholders using an ERP system and Agile methodology.

Requirements

+4 years of hands-on experience in biddable media.
In-depth knowledge of Google Ads (Search, Pmax, Demand Gen, Shopping), Facebook, TikTok, Pinterest, LinkedIn, and Apple Ads.
Proficiency with Google Analytics and Adobe Analytics.
Strong analytical skills to extract insights and drive optimization.
Familiarity with ad servers, verification tools, tag management systems, and strong Excel skills.
Excellent English communication (written & verbal), detail-oriented, analytical, and a team player.

Nice to have

Familiarity with AI-driven media platforms or a strong interest in leveraging AI.

Culture & Benefits

Opportunity to innovate, grow, and make a real impact within a global leader.
Supportive environment with competitive benefits.
Chance to work with top brands.
Focus on Client Centricity, People First, and pioneering with an AI Media Platform.