Senior Product Manager (SEO)

TL;DR

Senior Product Manager (SEO): Driving sustainable, high-intent traffic and turning organic visitors into active members by delivering valuable, trustworthy, and seamless discovery experiences with an accent on product vision for SEO-driven journeys and understanding searcher intent. Focus on defining and executing the product vision for SEO-driven journeys, mapping end-to-end experiences from keyword to first value, and optimizing lead generation and activation from organic traffic.

Location: Hybrid role based in München, Germany

Company

hirify.global is the world’s largest community-driven shopping platform, active in 20+ markets.

What you will do

• Define and drive organic product strategy, owning the product vision for organic traffic growth aligned with company goals.
• Lead discovery for organic user journeys, understanding searcher intent and mapping end-to-end experiences.
• Shape and scale SEO foundations, iterating on RLP/category page templates and improving on-page SEO.
• Strengthen content quality and trust (EEAT) by collaborating with SEO and Content teams.
• Optimize lead generation and activation from organic traffic through experimentation with CTAs, banners, and layouts.
• Define, track, and communicate clear KPIs and guardrails for organic growth, monitoring key metrics.

Requirements

• 4+ years of experience as a Product Manager working on growth, SEO, marketplaces, or content-heavy consumer products.
• Strong understanding of SEO fundamentals and their intersection with product, UX, and engineering.
• Proven experience translating ambiguous opportunities into clear product initiatives and roadmaps.
• Comfort working with data: defining metrics, analyzing performance, and running experiments.
• Experience collaborating closely with Engineering, Design, Content, SEO, and Data teams.
• Fluency in written and spoken English.

Nice to have

• Experience working on large-scale SEO landing pages or programmatic SEO.
• Hands-on experience with experimentation frameworks and A/B testing.
• Familiarity with structured data, internal linking strategies, and faceted navigation.
• Experience in e-commerce, savings, cashback, or comparison platforms.
• Experience presenting product strategy to senior leadership.

Culture & Benefits

• A culture valuing personal and professional development with internal mobility opportunities.
• 32 days of paid vacation plus your birthday off.
• Flexible hybrid working scheme.
• Access to a learning budget and internal training.
• Mental health coaching.
• Regular global and local get-togethers.
• Possibility of taking a sabbatical after two years.

Hiring process

• TA Call with a Talent Expert.
• Technical Round (Live Case) with your potential manager.
• Final Round (1 to 3 interviews) with other Atollians.