Digital Media Manager

TL;DR

Digital Media Manager (Marketing): Optimizing digital media performance by analyzing results and presenting strategic insights and recommendations for improvement with an accent on identifying underperforming channels and maximizing ROI. Focus on conceptual development of strategies for partner platforms, driving strategic use of first- and second-party data, and leveraging marketing technology for precision marketing at scale.

Location: Onsite in Darmstadt, Germany

Company

hirify.global is a global beauty company specializing in fragrance, cosmetic, and skincare brands.

What you will do

• Analyze digital media performance, identify underperforming channels, and present strategic insights and recommendations.
• Own digital campaign execution, oversee inflight optimization, and advise on digital channel mix.
• Develop strategies for partner platforms and best individual performance media activation.
• Use data and Marketing technology for precision Marketing at scale, including programmatic buying and audience segmentation.
• Manage core technologies such as Google Marketing Platform, Google Ads, DoubleVerify, CreativeX, and Traackr.
• Measure Digital Media performance against KPIs and ensure accurate monitoring for budget allocation.

Requirements

• Proven experience in digital media management and campaign optimization.
• Strong analytical skills to identify non-delivering digital channels and establish reasons.
• Ability to develop Digital Media strategies that align with Brand objectives.
• Proficiency in using data and Marketing technology for precision marketing.
• Familiarity with tools like Google Marketing Platform, Google Ads, DoubleVerify, CreativeX, and Traackr.
• Experience in conducting A/B tests and analyzing competitor Digital Media strategies.