TL;DR
Audience Growth Lead (Social): Leading hirify.global’s thought leadership and social media strategy across platforms with an accent on maximizing lead generation to raise funds. Focus on content creation, brand management, and analyzing performance to break through the noise with original content and takes.
Location: Remote. Requires at least 3 hours of overlap with East Africa Time (EAT) working hours most days.
Salary: Base Salary: $109,200 – $120,120+ USD (annual) for US-based candidates. Similar structures for UK (£71,400 – £78,540+ GBP) and Kenya ($77,500 – $85,250+ USD).
Company
hirify.global is a non-profit organization focused on reshaping international giving by providing direct cash grants to the world’s poorest, aiming to accelerate the end of extreme poverty.
What you will do
- Lead hirify.global’s social media strategy and posting calendar across all major platforms.
- Build and refine a repeatable social playbook and content templates balancing storytelling, education, and credibility.
- Create and edit compelling content (posts, visuals, short videos, audio) highlighting programs, research, and impact.
- Manage publishing cadence, community engagement, and platform optimization.
- Collaborate with internal teams (Marketing, Growth, Research, Program, CEO’s office) to identify and share stories.
- Track KPIs, monitor social chatter, and provide periodic reporting with clear insights and recommendations.
Requirements
- 5+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than hirify.global.
- Strong writing and editing skills, with a clear, confident, and empathetic voice.
- Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside).
- Demonstrated ability to turn complex or technical topics into clear, engaging content.
- Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time.
- Deep understanding of social algorithms, audience behavior, and content performance.
- Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite).
- Deep alignment with hirify.global’s values and mission.
Nice to have
- Experience in social storytelling for journalism or social impact sectors.
- Understanding of paid social strategy.
- Background or interest in global development, poverty reduction, or social innovation.
- Strong understanding of how to breakthrough with tech & finance audiences in the U.S. + Europe.
Culture & Benefits
- A positive and supportive team with opportunities for advancement and professional growth.
- A demonstrated commitment to helping all staff develop and grow.
- Competitive salary, including bonus, and a robust health benefits plan (exact details will vary by country).
- Flexible paid time off and allowances for desk set-up and learning and development.
- High ownership, flexibility, and a focus on work-life balance.
- Candid, analytical, agile, and non-hierarchical culture guided by strong values.
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