Senior Director Field Marketing (Hospitality AI)

TL;DR

Senior Director Field Marketing (Hospitality AI): Responsible for executing localized marketing campaigns, events, and programs to drive pipeline and revenue within the EMEA territory with an accent on sales alignment, ABM strategies, and tailored content creation. Focus on pipeline target ownership, managing regional marketing budget, and providing market insights to global teams.

Location: Remote (EU, specifically Germany, Spain, or Romania)

Company

hirify.global is an AI-driven hospitality platform transforming guest experiences and empowering businesses to thrive globally.

What you will do

• Deliver on pipeline and revenue targets for the EMEA regional sales team.
• Act as the strategic marketing partner to the Regional VP of Sales, aligning activities with sales cycles.
• Design and execute localized demand generation campaigns and field events in EMEA.
• Create and adapt content for local market relevance, including regional success stories.
• Manage the regional marketing budget and track performance, lead quality, and ROI.
• Provide market feedback, competitive intelligence, and customer insights to global teams.

Requirements

• 10+ years in B2B Marketing, with a minimum of 5 years in SaaS Field Marketing or Regional Marketing leadership specifically within Europe/EMEA.
• Deep understanding of the EMEA hospitality landscape and regional hotel dynamics is critical.
• Proven experience managing marketing strategy across the UK, Germany, France, as well as emerging markets in the Middle East or Eastern Europe.
• Previous experience reporting into or working very closely with Sales leadership.
• Mastery of CRM (Salesforce) and Marketing Automation, with ability to analyze pipeline velocity.
• Fluency in English is mandatory.
• Strong working knowledge of GDPR and data privacy regulations regarding marketing in EMEA.

Nice to have

• Business fluency in German or French.

Culture & Benefits

• Work in a global, diverse, and collaborative remote-friendly team.
• Flexible working hours allowing the freedom to shape work-life.
• On-going career development, training, and coaching.
• Six days for learning & development.
• Celebrate in style at team events (in-person and virtually).
• Social benefits and perks based on location.