CRO Lead

TL;DR

CRO Lead: Establishing, coordinating, and scaling a best-in-class Growth CRO and experimentation program across the full funnel with an accent on improving CAC efficiency and LTV. Focus on driving higher conversion rates throughout the user journey and increasing test velocity across teams.

Location: Hybrid role from our Bath or London Office, working three days from the office, two from home

Salary: £40,000–£60,000

Company

hirify.global is a global leader in specialist media with over 3,000 employees and 200+ media brands, providing trusted content that educates and inspires action.

What you will do

• Establish, coordinate, and scale a best-in-class Growth CRO and experimentation program across the full funnel.
• Drive higher conversion rates throughout the user journey.
• Increase test velocity across teams.
• Improve CAC efficiency and LTV.

Requirements

• Proven experience building and scaling full-funnel CRO and experimentation programs within high-growth digital businesses.
• Expertise in A/B testing platforms (Optimizely, VWO, AB Tasty, Adobe Target).
• Strong foundation in statistics, test design, and hypothesis-driven optimisation.
• Proficiency with analytics tools (GA, Adobe Analytics) and behavioural analytics (Hotjar, ContentSquare, Glassbox).
• Solid understanding of UX/UI principles and behavioural psychology.
• Experience influencing cross-functional stakeholders and driving alignment.

Culture & Benefits

• Uncapped leave.
• Profit share bonus.
• Refer a friend reward program.
• Well-being support with access to Colleague Assistant Programmes.
• Opportunity to purchase shares via Share Incentive Plan.
• Embrace and celebrate diversity and inclusion.