Digital Marketing Specialist (Shopify)

TL;DR

Digital Marketing Specialist (Shopify): Elevating online presence and driving customer engagement across multiple brands by managing and executing end-to-end digital marketing initiatives across Shopify, WordPress, and various ad and social platforms. Focus on optimizing websites for SEO, launching impactful paid and social campaigns, and translating data insights into actionable strategies.

Location: Flexible during client business hours | Sydney

Company

hirify.global is an outsourcing company.

What you will do

• Develop and execute comprehensive SEO strategies, including keyword research and content optimization.
• Optimize website content and landing pages on Shopify, WordPress, and other CMS platforms.
• Plan, launch, and manage social media campaigns across Meta, TikTok, and LinkedIn.
• Run and optimize paid ad campaigns across Google Ads and Meta Ads.
• Track, measure, and report on performance metrics using Google Analytics, Search Console, and SEMrush.
• Manage email marketing campaigns using platforms such as Klaviyo or Mailchimp.

Requirements

• 5+ years of hands-on experience in SEO, digital marketing, and social media management.
• Strong understanding of Shopify and WordPress backends for content and SEO optimization.
• Proven experience managing and optimizing Google Ads and Meta Ads campaigns.
• Proficiency in analytics and SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
• Creative mindset with the ability to translate data insights into actionable strategies.
• Excellent communication and project management skills.

Nice to have

• Experience with marketing automation workflows and CRM tools.
• Familiarity with affiliate or influencer marketing strategies.
• Knowledge of CRO (Conversion Rate Optimization) principles and A/B testing.
• Experience managing multiple brands or product lines.

Culture & Benefits

• Permanent work from home.
• Immediate hiring.
• Steady freelance job.