TL;DR

Senior Product Marketing Manager: Driving brand perception, product adoption, and pipeline growth for %hirify_global%'s scheduling platform with an accent on GTM strategy, product launches, and brand campaigns. Focus on defining ICPs, shaping product narratives, and executing high-impact initiatives from strategy to measurable results.

Location: Hybrid in Berlin, Germany. The company has offices in Zurich (Switzerland) and Belgrade (Serbia), with colleagues working remotely from the USA.

Company

%hirify_global% is a global leader in scheduling, providing a platform to simplify meeting and time management for teams, and is part of the Swiss media group TX Group.

What you will do

Own GTM strategy and prioritization to drive brand perception, product adoption, and pipeline growth.
Define ICPs, segmentation, and targeting in partnership with Sales and Product.
Translate insights into differentiated positioning, messaging, and GTM decisions.
Influence product strategy and launches, shaping narratives and representing the customer.
Lead high-impact initiatives end-to-end with minimal guidance.
Plan and execute brand and GTM campaigns that strengthen market presence and generate demand.

Requirements

6–8+ years of experience in product marketing, GTM, brand, or B2B marketing roles.
Demonstrated ability to independently own and deliver growth-driving initiatives.
Strong experience in positioning, messaging, and copywriting.
Hands-on experience leading product launches, brand campaigns, and GTM programs.
Exceptional project management and cross-functional leadership skills.
Excellent written communication skills (English).

Nice to have

Fluency in German.

Culture & Benefits

Remote-friendly culture.
30 vacation days.
€1500 educational budget per year + 12 paid training/conference days.
€500 wellbeing budget per year.
Pension scheme eligibility and Headspace Membership.
Company lunches/team building events.
Top-notch equipment (MacBook, keyboard, trackpad).

Hiring process

Recruiter Screen.
Hiring Manager Interview.
Panel Presentation Interview.
Psychometric Assessment (Bryq).