TL;DR

Creative Strategist (Men's Health): Creating compelling content and driving performance marketing campaigns for men's health brands with an accent on digital channels and data-driven creative iteration. Focus on leveraging insights to produce successful ads across platforms like Meta, YouTube, and TikTok and growing brand awareness.

Location: Hybrid (New South Wales, Australia)

Company

%hirify_global% is a digital healthcare company on a mission to make good health last a lifetime, operating brands like Juniper and Pilot across weight management, men's health, fertility, skincare, and preventative health.

What you will do

Leverage performance data, market trends, competitor, and patient insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube, and TikTok.
Lead the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice.
Drive A/B testing, creative iteration, and rapid experimentation to ensure a continuous learning approach.
Monitor ad performance and provide actionable insights to guide future creative.
Collaborate with content creators, producers, designers, and video editors to produce high-quality work that grows the brand.
Utilise cultural events as source of inspiration to create topical content that builds cult brand awareness.

Requirements

5+ years of experience as a creative strategist or in similar roles.
Passion for creative trends and new platforms, combining ideas with data for effective marketing.
Proactive and driven to continuously optimise and improve creative work.
Proven track record in performance creative, producing successful ads and UGC.
Strong direct-response copywriting skills.
Familiarity with content shoots, including directing talent and collaborating with videographers.
Work format: Hybrid (New South Wales, Australia)

Culture & Benefits

Support 1 million patients globally, expanding into new conditions, demographics, and geographies.
High ownership, continuous feedback, and dedicated development support.
Access learning budgets, conferences, certifications, peer shadowing, and a global knowledge-sharing culture.
Equity for all employees, allowing you to share in the company's success.
Wellness talks, exercise classes, free barista coffees, funded social clubs, and quarterly rooftop parties.
Benefit from parental and miscarriage leave, health, professional development, and personal days.