Crm Lifecycle Manager (Fintech)

TL;DR

CRM Lifecycle Manager (Fintech): Implementing global acquisition and retention-focused CRM automations across multiple channels to drive subscriber lifetime value and mitigate churn risk. Focus on continuous A/B testing and experimentation to optimize CRM automations and meet evolving business and customer needs.

Location: Must be based in London

Salary: £40K

Company

hirify.global is a global streaming service, production company and film distributor dedicated to elevating great cinema.

What you will do

• End-to-end implementation of global acquisition and retention-focused CRM automations across multiple channels (email, push notifications, etc.).
• Analyze and evaluate CRM automations to determine impact, applying actionable insights to continuously improve retention, and overall effectiveness.
• Optimize CRM automations with continuous A/B testing and experimenting.
• Collaborate with the wider CRM & Lifecycle team to share learnings and minimize CRM pressure and clashes.
• Collaborate with Product, Engineering, Data Science and wider Marketing teams on specific automation needs and projects.
• Foster creative strategies and solutions to meet the evolving needs of businesses and customers.

Requirements

• 5+ years working as a CRM professional in a similar marketing role
• Extensive experience using Braze or a similar marketing platform i.e. in-depth knowledge of lifecycle automations, Liquid templating language or equivalent, personalisation and data integration via content blocks.
• Confident technical implementation with experience in cross-channel and multi-language CRM campaigns.
• Strong project manager with excellent attention to detail and accuracy in setup and execution
• Analytics-driven mindset, with the ability to synthesise and assess data, and clearly communicate results and recommendations
• Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment

Nice to have

• Passion for cinema, especially independent and international films.

Culture & Benefits

• Committed to being an Equal Opportunity Employer, ensuring all candidates are not discriminated against in hiring processes and employment decisions.