TL;DR

CRM Lifecycle Manager (Fintech): Implementing global acquisition and retention-focused CRM automations across multiple channels to drive subscriber lifetime value and mitigate churn risk. Focus on continuous A/B testing and experimentation to optimize CRM automations and meet evolving business and customer needs.

Location: Must be based in London

Salary: £40K

Company

%hirify_global% is a global streaming service, production company and film distributor dedicated to elevating great cinema.

What you will do

End-to-end implementation of global acquisition and retention-focused CRM automations across multiple channels (email, push notifications, etc.).
Analyze and evaluate CRM automations to determine impact, applying actionable insights to continuously improve retention, and overall effectiveness.
Optimize CRM automations with continuous A/B testing and experimenting.
Collaborate with the wider CRM & Lifecycle team to share learnings and minimize CRM pressure and clashes.
Collaborate with Product, Engineering, Data Science and wider Marketing teams on specific automation needs and projects.
Foster creative strategies and solutions to meet the evolving needs of businesses and customers.

Requirements

5+ years working as a CRM professional in a similar marketing role
Extensive experience using Braze or a similar marketing platform i.e. in-depth knowledge of lifecycle automations, Liquid templating language or equivalent, personalisation and data integration via content blocks.
Confident technical implementation with experience in cross-channel and multi-language CRM campaigns.
Strong project manager with excellent attention to detail and accuracy in setup and execution
Analytics-driven mindset, with the ability to synthesise and assess data, and clearly communicate results and recommendations
Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment

Nice to have

Passion for cinema, especially independent and international films.

Culture & Benefits

Committed to being an Equal Opportunity Employer, ensuring all candidates are not discriminated against in hiring processes and employment decisions.

Crm Lifecycle Manager (Fintech)