Influencer Marketing Lead

Hi! We're TripleTen — an award-winning coding bootcamp helping people from all backgrounds launch careers in tech. We're looking for an Influencer Marketing Lead to transform our influencer channel into a predictable, data-driven growth engine.
 
 You'll take over the influencer channel and scale it: manage agency relationships, build an in-house team, create systems for consistently producing high-performing content, and tie it all back to business metrics like CAC.
 
 💼 We offer:
 - Salary of $5,000 per month.
 - Contract with a US or European company. If you've been considering a nomad visa, this makes applying much easier.
 - Work remotely with a flexible schedule. You can start your day at 9, 10, or 11 am and work from anywhere.
 - 20 days of paid vacation and paid sick leave per year.
 - Supported learning & development — access to coaching, and mentorship from top market experts.
 - Option to work from our European office in Belgrade, or fully remote from home.
 
 ⚙️ What you will do:
 - Run the influencer marketing channel: $50k/month budget, 15-20 integrations across YouTube, Instagram, and TikTok.
 - Scale the channel to $100-120k/month by 2026 while keeping acquisition costs down.
 - Lower CAC through smarter influencer selection, performance analysis, and optimizing the platform mix.
 - Manage relationships with influencer agencies — negotiate rates, brief them on campaigns, and make sure they deliver results.
 - Build in-house influencer sourcing to reduce agency dependency and cut costs.
 - Get high-performing content from influencers that the performance team can reuse (Spark Ads, paid social).
 - Dig into the data: analyze what works by influencer audience size, platform, topic, and format. Use this to predict which campaigns will perform.
 - Test new platforms and formats (TikTok micro-influencers, Twitter/X, Twitch) — run experiments, track what works.
 - Work with Analytics to set up proper attribution and track how influencer campaigns drive traffic and sales.
 
 💪 You are expected to have:
 - 4+ years in influencer marketing. You've driven leads and can show the results.
 - Strong analytical skills — you actually like digging into spreadsheets, comparing performance across platforms and influencer types, and using data to make decisions. This is a must-have.
 - Experience managing influencer budgets of $50k+/month and tracking metrics like CPL, CAC, CPM, ROAS.
 - Hands-on experience running campaigns on YouTube, Instagram, and TikTok — you know what content works on each platform and how to track results.
 - Experience working with agencies and freelancers — briefing them, negotiating rates, and holding them accountable.
 - Understanding of how influencer content can be reused for paid ads (Spark Ads, UGC).
 - Ability to build repeatable processes: how you find influencers, how you vet them, how you track what's working.
 - English B2+ — you'll work with the US market and American colleagues.
 
 To apply for the job, go to the Telegram bot and complete the test assignment. Telegram bot — Показать контакты
 
 👑 Will be your advantage:
 These are not required, but they'll boost your chances.
 
 - Worked with the US market before.
 - Background in EdTech, SaaS, or subscription businesses.
 - Built an in-house influencer team or moved a company from agencies to doing it internally.
 - Experience with micro-influencer campaigns at scale (50+ creators).
 - Launched experimental influencer initiatives on emerging platforms (Twitch, Discord, Twitter/X).
 - Experience with influencer marketing tools and platforms for discovery, outreach, and tracking.
 
 🤞 How we hire:
 - Complete a Starter Task (30–60 minutes)
 - Pass skills interview (60–90 minutes)
 - Pass values interview (30–45 minutes)
 - Complete a paid trial project (10–15 hours, fully compensated)
 
 You can get the test assignment and receive a bonus in the Telegram bot: Показать контакты