TL;DR

Head of Growth Marketing / Demand Generation (SaaS): Owning and scaling the global demand generation engine with a focus on driving qualified pipeline through digital channels, including LinkedIn, Google Ads, and Answer Engine Optimisation (AEO). Focus on building systems, running campaigns, and analysing metrics to tie marketing spend to revenue.

Location: Based in-person at our office in sunny Brisbane, Australia

Company

%hirify_global% is the world’s most loved user research platform.

What you will do

Own global demand generation strategy and execution, with full accountability for pipeline contribution.
Plan, launch, and optimize campaigns across LinkedIn, Google Ads, and other paid channels.
Build and execute AEO strategy to capture AI-driven search traffic.
Develop demand creation programs alongside demand capture.
Analyze performance across the funnel using HubSpot, GA4, and attribution tools, and translate data into clear recommendations.
Work closely with sales to ensure leads convert and feedback loops are tight.

Requirements

5+ years in B2B SaaS demand generation, with experience in enterprise or high-ACV sales cycles.
Hands-on expertise running paid campaigns on LinkedIn and Google Ads.
Understanding of AEO and how AI-powered search is changing demand capture.
Strong analytical skills and comfortable using HubSpot, GA4, and spreadsheets.
Experience tying marketing activity to pipeline and revenue, not just leads.
Excellent communication skills and ability to collaborate with sales and marketing teams across time zones.

Nice to have

Experience with dark social, community-led growth, or thought leadership programs.
Familiarity with ABM strategies for enterprise accounts.
Background in research, product, or UX-adjacent industries.

Culture & Benefits

Competitive salary.
Relocation package available for the right candidate.
Opportunities for international travel to our US and UK offices.
%hirify_global% Days: a bonus paid day off every month (giving you a total of 7 weeks annual leave!).
A half-decent, mostly healthy, and always delicious lunch, every day.
Free public transport to get you to and from the office.

Head Of Growth Marketing / Demand Generation (SaaS)