Director, Business Development (AdvisorTarget Reach)

TL;DR

Director, Business Development (AdvisorTarget Reach): Leading commercial efforts and growing the AdvisorTarget Reach business with an accent on driving sales with ad networks, agencies, and publishers. Focus on developing new data products and expanding advertising solutions for High-Net-Worth Investors and Financial Professionals.

Location: Must be based in New York, NY, USA

Salary: $150,000–$165,000

Company

hirify.global acquired AdvisorTarget in May 2024, which is an industry leader in providing behavioral intent insights on what financial professionals are in the market for now.

What you will do

• Lead business development efforts with Ad Networks for the commercial use and integration of AdvisorTarget data.
• Drive sales efforts with ad agencies and direct clients to sell advertising targeting high-net-worth individual investors and investment professionals.
• Lead business development with publishers to integrate AdvisorTarget Reach data for targeting and build a backfill network.
• Lead efforts to sell advisor segments within publishers' existing opt-in email lists targeting Advisors.
• Build and scale owned and operated sites to run campaigns directly, resulting in better margins.
• Develop new data products to bring to market, expanding the AdvisorTarget Reach offering.

Requirements

• Proven experience in business development, sales, or commercial leadership.
• Experience within advertising, ad tech, or financial services advertising sectors.
• Ability to lead commercial efforts and grow a business line.
• Understanding of ad networks, ad agencies, and publisher ecosystems.

Culture & Benefits

• Dedicated to fostering a collaborative, engaging, and inclusive environment.
• Committed to empowering associates to be authentic and bring their best to work.
• Offers comprehensive benefit offerings for this role.
• Utilizes AI-based tools in recruiting, with all employment decisions including human review for fairness and accuracy.