TL;DR

Senior Performance Marketing Manager: Driving full-funnel performance across paid search and social channels for %hirify_global% Vet Care with an accent on strategic campaign development, data analysis, and optimization. Focus on building media campaigns from the ground up, managing cross-functional go-to-market efforts, and evaluating new opportunities for customer acquisition and retention.

Location: Hybrid in Minneapolis, Minnesota, United States

Salary: $105,500–$168,500 USD

Company

%hirify_global% is an e-commerce company specializing in pet products, seeking to grow its %hirify_global% Vet Care vertical.

What you will do

Lead end-to-end planning, execution, and optimization of performance marketing campaigns across search and social platforms.
Own campaign buildout, including keyword research, audience segmentation, A/B testing, bidding strategy, and landing page optimization.
Analyze campaign performance using analytics platforms and deliver actionable insights and strategic recommendations.
Partner with brand, product, and category managers to align on quarterly goals and marketing priorities.
Drive cross-functional collaboration with various teams to deliver cohesive go-to-market plans.
Evaluate new opportunities for scaling customer acquisition and retention through experimentation and data-driven decision-making.

Requirements

Bachelor's degree in Marketing, Economics, Computer Science, Mathematics, or a related field.
8-10 years of experience in performance marketing, paid search, or integrated marketing strategy, ideally in services, e-commerce, or direct-to-consumer.
Proven hands-on experience building and optimizing Shopping/PMax campaigns using product feeds within the last 3 years.
Advanced analytical skills with experience using tools like SQL, Google Analytics, Tableau, and Excel.
Strong experience in A/B and multivariate testing.
Must be able to work in the United States and travel periodically as needed.

Culture & Benefits

Comprehensive benefits package including medical/Rx, vision, dental, life, and disability insurance.
Eligibility for 401k, new hire, and annual equity grant.
Parental leave, family services, backup dependent care, and flexible spending accounts.
Unlimited PTO (for exempt salary team members, subject to manager approval), six paid holidays, and paid sick/family leave.
Employee assistance program and various discounts, including 10% off pet insurance and 20% off at %hirify_global%.com.