TL;DR

Senior CRM Specialist (Braze): Leading the technical and operational aspects of lifecycle marketing, focusing on ensuring smooth campaign execution and driving a successful migration to Braze. Focus on rebuilding customer journeys, defining data flows, troubleshooting issues, and optimizing campaign performance through data and experimentation.

Location: Onsite in Berlin

Salary: €65,000–€80,000

Company

%hirify_global% is a fast-growing, bootstrapped startup building the future of marketing by rewarding its community of over 60 million users for engaging with advertisers’ products.

What you will do

Own day-to-day CRM operations in Braze, including campaign setup, QA, launch, and monitoring across email, push, and in-app channels.
Lead key parts of the Braze migration, deciding what to migrate or redesign and rebuilding lifecycle journeys focused on activation, onboarding, engagement, retention, and reactivation.
Act as the technical go-to in CRM, understanding data flows and collaborating with engineering/data teams to define and fix events and attributes.
Oversee IP warming and deliverability during migration, tracking performance daily and ensuring a smooth ramp-up.
Analyze campaign performance, identify opportunities for improvement, and turn insights into experiments that move key lifecycle metrics.

Requirements

Hands-on experience running lifecycle or CRM campaigns end-to-end in tools like Braze, including segmentation, journeys, and personalization.
Strong understanding of data flows and CRM architecture, with experience working closely with engineers and data teams.
Experience managing multi-step lifecycle journeys across channels (email, push, in-app) with a focus on measurable impact.
Proven ability to use data and experimentation to improve activation, retention, or reactivation performance.
Work full-time from the office in Berlin, 5 days a week.

Nice to have

Experience with IP warming, email deliverability, or previous CRM migrations.

Culture & Benefits

Equity participation for all Berlin-based full-time employees.
Opportunity to accelerate career growth within a fast-paced, high-ownership startup environment.
Work from a modern, fully-stocked central Berlin office built for collaboration.
Benefits include transport subsidy, breakfasts and lunches, language learning, and Urban Sports Club.