Senior CRM Specialist (Braze)

TL;DR

Senior CRM Specialist (Braze): Leading the technical and operational aspects of lifecycle marketing, focusing on ensuring smooth campaign execution and driving a successful migration to Braze. Focus on rebuilding customer journeys, defining data flows, troubleshooting issues, and optimizing campaign performance through data and experimentation.

Location: Onsite in Berlin

Salary: €65,000–€80,000

Company

hirify.global is a fast-growing, bootstrapped startup building the future of marketing by rewarding its community of over 60 million users for engaging with advertisers’ products.

What you will do

• Own day-to-day CRM operations in Braze, including campaign setup, QA, launch, and monitoring across email, push, and in-app channels.
• Lead key parts of the Braze migration, deciding what to migrate or redesign and rebuilding lifecycle journeys focused on activation, onboarding, engagement, retention, and reactivation.
• Act as the technical go-to in CRM, understanding data flows and collaborating with engineering/data teams to define and fix events and attributes.
• Oversee IP warming and deliverability during migration, tracking performance daily and ensuring a smooth ramp-up.
• Analyze campaign performance, identify opportunities for improvement, and turn insights into experiments that move key lifecycle metrics.

Requirements

• Hands-on experience running lifecycle or CRM campaigns end-to-end in tools like Braze, including segmentation, journeys, and personalization.
• Strong understanding of data flows and CRM architecture, with experience working closely with engineers and data teams.
• Experience managing multi-step lifecycle journeys across channels (email, push, in-app) with a focus on measurable impact.
• Proven ability to use data and experimentation to improve activation, retention, or reactivation performance.
• Work full-time from the office in Berlin, 5 days a week.

Nice to have

• Experience with IP warming, email deliverability, or previous CRM migrations.

Culture & Benefits

• Equity participation for all Berlin-based full-time employees.
• Opportunity to accelerate career growth within a fast-paced, high-ownership startup environment.
• Work from a modern, fully-stocked central Berlin office built for collaboration.
• Benefits include transport subsidy, breakfasts and lunches, language learning, and Urban Sports Club.