Marketing Specialist (Latam)

TL;DR

Marketing Specialist (Latam): Execute and optimize organic marketing initiatives including SEO, demand generation alignment, and partner visibility across LATAM. Focus on regional organic growth, data-driven performance analysis, and collaboration with multiple teams.

Location: Hybrid in Mexico City, Mexico

Company

hirify.global is a fast-growing all-in-one HR software company serving thousands of customers worldwide with a multicultural team across Barcelona, Brazil, Mexico, and the US.

What you will do

• Execute and optimize SEO initiatives in collaboration with the SEO team.
• Support demand generation campaigns aligning organic content with GTM initiatives.
• Collaborate with Strategic Alliances to enhance partner visibility and co-marketing.
• Contribute to PR and organic brand positioning efforts in LATAM.
• Create and adapt organic content for blogs, success stories, and campaigns.
• Analyze performance metrics and propose data-driven improvements.

Requirements

• Location: Hybrid work based in Mexico City, Mexico
• 2–3 years marketing experience, preferably in B2B, SaaS, or tech.
• Hands-on SEO and organic growth experience.
• Experience with PR, brand positioning, or content marketing.
• Native Spanish and professional English proficiency.
• Experience working across LATAM markets is a plus.

Nice to have

• Data-driven mindset with curiosity to test and improve.
• Experience collaborating with Demand Generation and Partnerships teams.

Culture & Benefits

• Continuous training and learning opportunities.
• Multicultural and friendly high-growth environment.
• Private health insurance and Gympass access.
• Language classes and grocery vouchers.
• Transportation support and office breakfast with organic options.
• Free caffeine and theine beverages.